Airbnb Communications Lead 

Japan 

68917830

The Difference You Will Make:

We’re looking for an effective and creative senior communications all-rounder who has their finger on the pulse of popular culture and an impressive network of journalist contacts across the travel, lifestyle, technology, political and news media space.

The role is based in Japan and reports to the Head of Communications for APAC (based in Australia).

A Typical Day:

• Translate global communications priorities into a locally nuanced strategy that support Airbnb’s key business objectives in the local market
• Identify proactive press opportunities and drive national/global announcements, in support of consumer, policy and corporate communications goals
• Run product launches, press events and high visibility campaigns to Airbnb’s exceptionally high level of detail and execution
• Develop and manage relationships with key reporters and celebrities/ influencers across Japan
• Executive a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team and help prepare spokespeople (policy leads, country managers, Airbnb executives etc.) for public speaking/ media engagements
• Manage crisis and issues and reactive press requests
• Help manage a local agency and ensure key processes are adhered to
• Provide guidance and support to the local policy team on communications matters

Your Expertise:

• Bachelor’s Degree
• 12+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience
• Experience working with and executing celebrity and influencer campaigns
• Understanding of celebrity and influencer marketing and relevant market specific social media channels
• Proven-track record working on creative consumer communications initiatives that have generated wide spread awareness and brand buzz
• Good knowledge of public policy matters - more specifically relating to tourism, technology, or the sharing economy
• Ability to work collaboratively with multi-functional leads in a matrix organization
• Excellent writing skills with samples to share
• Confident in leading meetings with external partners, senior stakeholders and media contacts
• Passion for Airbnb and the mission of the company
• Experience working on projects in a fast-paced environment
• Strong organizational skills and attention to detail
• Exceptional verbal communications and interpersonal skills
• Ability to maintain enthusiasm and a calm demeanor in stressful situations