Philips Consumer & Shopper Insights Analytics Manager 

South Korea, Seoul 

686641054

Consumer & Shopper Insights & Analytics ManagerJob Description

Personal Health

• Function:Personal Health JAPAC Consumer Marketing & Direct

• Job Title:Consumer & Shopper Insights & Analytics Manager

Seoul, Korea

[Key Areas of Responsibilities]

1. Functional capabilities and experience:

• Consumer and market intelligence:
  • Well-versed in multiple research methodologies - qualitative, quantitative, cultural/ ethnography, semiotics, social listening etc. to recommend the most appropriate solutions to better answer business needs and challenges.
  • Experience collaborating and managing partnerships with internal and external data/ research providers.
  • Possesses professional understanding of statistical methods and quantitative analysis for effective management of research projects.
  • Keen interest in identifying growth opportunities and consumer/ market trends.
• Business intelligence:
  • Market shares reporting and forecasting (e.g. Nielsen, GfK)
  • Brand equity and marketing funnel
  • Competitor analysis
• Campaign performance analytics
  • Experience with online media analytics
  • Experience with e-comm platform sales analytics
  • Working knowledge of marketing strategies and executions (omnichannel)

2. Key stakeholder interfaces:

• Reporting into JAPAC Consumer & Shopper Insights and Analytics Lead
• Working in cooperation with 2 other CSIA Managers, with different geographical coverage and functional ownership
• Internal stakeholders
  • Marketing and sales teams
  • Digital and Media teams
  • Global Consumer Insights and Commercial Analytics teams
• External partners
  • Research agency and media agency partners
  • E-comm platform partners

[Required skills & competencies]

• At least Bachelors Degree in business or marketing-related field of study, or demonstrated professional experience.
• At least7 years' experiencein market and consumer insightswith an agency and/or client organization, ideally from consumer goods industries.
• Fluent in Koreanat native competency; but expected tolead consumer insights for both Korea and ANZ markets, with selected cross-functional responsibilities acrossJAPAC.
• Ability to synthesize large quantities of data and information across multiple sources.
• Strong analytical and storytelling skills to bring to life insights beyond data points and facts.
• Strong project management skills to lead and own research and analytics projects.
• Stakeholder management and experience working cross-functionally and geographically, ideally with some experience across JAPAC markets beyond Korea.
• Proficient at Microsoft Excel and PowerPoint is expected to be a given.
• Working knowledge of a statistical program and/or programming language would be a bonus.
• 보훈 대상자 가점 채용 및 장애인 우대 채용

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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