Philips Consumer Marketing Manager MG 

South Korea, Seoul 

358025917

Consumer Marketing Manager, MG

[Key Areas of Responsibilities]

1. Manage business

• Develop long-term and short-term business objective and strategy in line with global direction.
• Manage financial goals and P&L including sales target, budget, profits and lead business forecasting yearly/ quarterly basis.
• Translates the product roadmap into concrete product specifications for a small product range with known functionality and existing technologies.
• Design and optimize category/ product portfolio through analyzing business performance and identifying market dynamics, consumer behaviors, and insights.
• Identify key business drivers and steer the course to build business.
• Deliver operational excellence collaborating with cross functional team.

2. Define consumer insights

• Conduct consumer researches to gain consumer insights and evaluate ideas and assets for steering strategy and marketing plans.

3. Develop marketing communication strategy and plan, and execute.

• Develop consumer communication strategy for the category.
• Develop integrated marketing communication plans and execute working with internal and external partners such as Creative agency, Media agency, PR agency, etc.

4. Deliver effective internal communication

• Cooperates with Business Development Manager/Director and Product Managers from global side, who are responsible for global product portfolio and MarCom, and ensure global partners to obtain the agreement on local team’s business strategy/ new product launching plans.
• Effectively communicate with cross functional team.

[Qualifications and Desired Characteristics]

• 5 ~ 10 yearsof professional experience in marketing.
• Knowledge and understanding ofB2Cbusiness model, retail channel and consumer communication.
• Strong leadership skills.
• Strategic thinking.
• Excellent written and verbal communication skills in both Korean and English.
• 장애인 우대, 보훈 대상자 가점 채용