This role will be instrumental in crafting the voice of the Apple brand across various tactical campaigns, with responsibilities ranging from developing headlines and short form copy, to writing long form and detailed copy. As a key contributor to our campaigns, you’ll help shape the tone and voice of our communications, whether introducing new products, showcasing promotions, or creating branded in-store experiences in our retail environments.RESPONSIBILITIES INCLUDE:Craft impactful messages that align with the Brand Voice for Retail.Collaborate with Art Directors, Designers, and Narrative Writers to integrate messaging into broader campaign concepts.Refine tactical messaging based on feedback from key stakeholders.Ensure in-store messaging aligns with online and digital campaign communications.Partner with writers and creatives on Social and Paid Media assets to maintain a cohesive brand presence.