Boston Scientific Senior Marketing Program Analyst - WATCHMAN 

United States, Minnesota, Maple Grove 

683882235

The Senior Marketing Program Analyst will be responsible for analyzing and interpreting data to derive insights aimed at developing strategic marketing plans and activation programs. They will create measurement strategies, plans, and reports for integrated commercial programs, ensuring they are aligned with the overarching marketing objectives of the WATCHMAN franchise.

Your responsibilities will include:

• Analyzing data from multiple sources, including digital marketing channels (email, search, social, etc.), digital products (web-based), and third-party data sources (e.g., claims data, Census, etc.), identifying trends and insights to improve customer interactions, program performance, sales impact, and testing opportunities.
• Monitoring key metrics and generating daily, monthly, and quarterly reports, as well as critical ad hoc reports that measure the impact of marketing levers, drive strategy, and contribute to improved performance of future activations.
• Leading forecasting analyses for both patient and physician programs to establish specific goals, such as leads, revenue, and ROI.
• Developing and executing measurement plans for testing key campaigns and digital programs.
• Identifying and interpreting data, formulating insights, and successfully communicating actionable recommendations and implications to core teams.
• Analyzing audience data to derive segmentation insights and managing audience targets for marketing programs.
• Developing attribution models to help the team better understand which integrated communication tactics have the greatest impact.
• Partnering with Digital IT and agencies to ensure the technical aspects of all digital programs are set up and tagged properly for measurement.
• Contributing to operational improvements to maximize efficiency and leading the development of new reports, dashboards, and processes.
• Staying up to date with the latest analytics and marketing best practices.
• Ensuring data practices adhere to privacy-first principles.

Minimum Qualifications:

• Bachelor’s degree in Statistics, Economics, Marketing, Business Administration, or another related field.
• 5+ years of experience in an analytical role within Marketing, Finance, or a similar functional area.
• Demonstrated expertise in applying mathematical concepts and analytical techniques to complex business problems, including data analysis, statistical modeling, and problem-solving.
• Proficiency in advanced marketing analytics techniques for addressing business challenges, such as lead scoring, attribution modeling, and media mix models.
• Strong familiarity with CRM and Analytics tools including Salesforce Sales & Marketing Clouds, Google Analytics, Tableau, Excel, SEMRush, or equivalent platforms.
• Intermediate proficiency in SQL programming, Google Tag Manager, and Observepoint.
• Knowledge of digital business operations and comprehension of typical loyalty, retention, and digital KPIs/quantitative metrics.
• Previous engagement in the measurement and analysis of lead generation and lead nurturing programs.
• Proven ability to prioritize tasks and handle multiple initiatives concurrently, even with minimal supervision.
• Demonstrated experience maintaining accurate records, following processes meticulously, and attending to details with precision.
• Ability to identify opportunities for process enhancement, propose new solutions, and implement changes that positively impact business operations.
• Demonstrated expertise in extracting, mining, and synthesizing data into narratives for business partners with varying levels of technical knowledge.

Preferred Qualifications and Competencies:

• MBA or advanced degree in a related field.
• Proficiency in R/Python programming.
• Experience with Snowflake, Google BigQuery, or similar databases.