Develop and manage both mass market and segmented marketing campaigns for existing players using various channels and marketing tools.
Spearhead innovative marketing projects from ideation to execution to deepen player engagement, loyalty, and brand satisfaction.
Boost retention and increase player lifetime value and profitability.
Collaborate with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
Work with numerous interfaces and platforms across several markets to create promotions and localize communications.
Analyze marketing campaigns, monitor KPI results, and optimize communications.
Understand promotion details including bonus terms and compliance guidelines.
Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing.
Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally, adjusting offerings accordingly to improve customer satisfaction.