IBM Intern – MarTech 

United States, New York, New York 

67734147

• Assist in the implementation and configuration ofAdobeLaunch to manage and deploy tags forAdobeAnalytics,AdobeTarget, and third-party marketing pixels.
• Support the setup and customization ofAdobeAnalytics to track user behavior, conversions, and other key metrics.
• Collaborate with the marketing and development teams to design and implement personalized experiences usingAdobeTarget.
• Help manage and troubleshoot third-party marketing pixels, ensuring they are properly deployed and functioning across our digital platforms.
• Conduct quality assurance (QA) testing to validate the proper implementation of tags and pixels, ensuring accurate data collection.
• Participate in the documentation of implementation processes and best practices.
• Monitor the performance of implemented tags and pixels, identifying and resolving any issues that may arise.

This role is based in New York, NY.

Required Technical and Professional Expertise

• Currently enrolled in an accredited University
• Available for an internship in Summer 2025
• Rising senior for the 2025-2026 school year
• Passionate about marketing, data science, data, analytics, or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic, consultative, data-driven mindset

Preferred Technical and Professional Expertise

• Basic knowledge ofdigital marketing
• Basic understanding ofdigital marketingtechnologies, including tag management systems, web analytics, and personalization tools.
• Familiarity withAdobeExperience Cloud products (AdobeLaunch,AdobeAnalytics,AdobeTarget) is a plus.
• Basic understanding of HTML, JavaScript, or other web technologies is a plus
• Excel and PowerPoint for data visualization