Philips Communication Manager 

China, Shanghai 

672060536

1. Corporate Narrative & Content Strategy

• Shape and execute Philips Greater China’s external communication strategy in alignment with global direction
• Drive content ideation and storytelling, collaborate across teams and external agencies to bring campaigns to life

2. Owned Channel Management

• Manage and Governance Philips Greater China’s corporate social and digital channels
• Ensure consistent tone of voice, editorial quality, and strategic messaging
• Track and analyze content performance to drive continuous optimization

3. Executive Communications

• Support high-impact content for the Greater China President and senior leaders
• Support media interviews and external engagements with Q&A briefs and message frameworks
• Proactively identify visibility opportunities aligned with leadership priorities

4. Media & Stakeholder Engagement

• Develop and implement strategic media engagement plans that align with corporate positioning and key milestones
• Build and maintain strong relationships with key media, including national business media, healthcare trade press, and regional outlets
• Monitor media trends, track coverage sentiment, and analyze competitor and industry narratives to inform communication strategy
• Coordinate with external monitoring partners or tools to produce regular media performance and issue reports

To succeed in this role, you should have the following skills and experience

• Bachelor’s degree or above in Communications, Journalism, Marketing, or related field is required
• Strong understanding of the healthcare industry is a must – familiarity with health trends, policy context, and healthcare communication best practices
• 8–12 years of external communications or brand storytelling experience in multinational companies or leading PR/branding agencies
• Outstanding content creation skills in both English and Chinese
• Demonstrated ability to translate complex business or technical topics into compelling narratives
• Experienced in managing digital channels, campaign planning, and executive communication
• Strong creative instinct and visual/aesthetic judgment, with experience collaborating with designers and producers
• Comfortable working in a cross-functional matrix environment and engaging senior stakeholders