:
- Drive profitable and sustainable market share growth across all accounts in Ukraine, including Key Accounts, Regional Accounts, and DPC.
- Ensure adidas' brand leadership position in Ukraine while optimizing digital and retail KPIs.
- Develop and maintain strong partnerships with customers, ensuring seamless execution of Go-To-Market (GTM) strategies.
- Implement strategic category plans, focusing on increasing sell-out and market penetration.
Key Responsibilities:
Sales & Account Management:
- Lead and manage all adidas accounts in Ukraine, ensuring revenue growth and brand positioning.
- Serve as an ambassador for assigned accounts internally, facilitating collaboration across functions.
- Execute the GTM strategy across Key Accounts, Regional Accounts, and DPC channels.
- Develop Account Fact Books to document market insights, performance, and future opportunities.
- Drive sell-in and sell-out strategies, ensuring brand dominance and profitable growth.
- Ensure on-time deliveries, replenishment strategies, and marketing activations to maximize sell-out.
Strategic Planning & Business Development:
- Develop and execute strategic business plans to achieve sales, profit, and market share targets.
- Set and manage budgets & forecasts, ensuring business objectives are met.
- Identify and implement growth opportunities within Ukraine’s retail and wholesale landscape.
- Lead discussions on trade investments (TI), tracking performance and adjusting strategies as needed.
Market & Competitive Analysis:
- Continuously monitor market trends, competitor activities, and consumer behaviors to drive strategic decisions.
- Provide data-driven recommendations to the Regional Director and senior leadership team.
- Conduct regular market visits to ensure adidas' presence and execution excellence.
Operational Excellence & Compliance:
- Ensure all wholesale and retail agreements are met in compliance with company standards.
- Work closely with customer service, trade marketing, visual merchandising, and training teams to enhance account performance.
- Maintain a high-performance culture, setting clear expectations and providing consistent feedback.
KPI’s
- Net Sales Growth
- Standard Margin
- Profitability
- OB Conversion
- SWB & MWB
- Range Efficiency
- Sell out Performance
:
- Proven experience in Planning, Selling, and Negotiating.
- Strong communication skills; written, oral, and presentation.
- Deep industry knowledge in retail/wholesale, particularly in Ukraine’s market.
- Strong cross-functional experience across marketing and sales.
- Analytical mindset with the ability to drive strategic decision-making
- People management skills to lead a team and build a high-performance culture.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Requisite Education and Experience / Minimum Qualifications:
- 5-8 years’ experience in Sales, Account Management, or Business Development.
- Experience within the sports, fashion, or retail industry is preferred.
- University Degree in Business, Marketing, or a related field.