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Adidas SENIOR MANAGER WHOLESALE UKRAINE 
Netherlands, North Holland, Amsterdam 
665285615

Yesterday

:

  • Drive profitable and sustainable market share growth across all accounts in Ukraine, including Key Accounts, Regional Accounts, and DPC.
  • Ensure adidas' brand leadership position in Ukraine while optimizing digital and retail KPIs.
  • Develop and maintain strong partnerships with customers, ensuring seamless execution of Go-To-Market (GTM) strategies.
  • Implement strategic category plans, focusing on increasing sell-out and market penetration.

Key Responsibilities:

Sales & Account Management:

  • Lead and manage all adidas accounts in Ukraine, ensuring revenue growth and brand positioning.
  • Serve as an ambassador for assigned accounts internally, facilitating collaboration across functions.
  • Execute the GTM strategy across Key Accounts, Regional Accounts, and DPC channels.
  • Develop Account Fact Books to document market insights, performance, and future opportunities.
  • Drive sell-in and sell-out strategies, ensuring brand dominance and profitable growth.
  • Ensure on-time deliveries, replenishment strategies, and marketing activations to maximize sell-out.

Strategic Planning & Business Development:

  • Develop and execute strategic business plans to achieve sales, profit, and market share targets.
  • Set and manage budgets & forecasts, ensuring business objectives are met.
  • Identify and implement growth opportunities within Ukraine’s retail and wholesale landscape.
  • Lead discussions on trade investments (TI), tracking performance and adjusting strategies as needed.

Market & Competitive Analysis:

  • Continuously monitor market trends, competitor activities, and consumer behaviors to drive strategic decisions.
  • Provide data-driven recommendations to the Regional Director and senior leadership team.
  • Conduct regular market visits to ensure adidas' presence and execution excellence.

Operational Excellence & Compliance:

  • Ensure all wholesale and retail agreements are met in compliance with company standards.
  • Work closely with customer service, trade marketing, visual merchandising, and training teams to enhance account performance.
  • Maintain a high-performance culture, setting clear expectations and providing consistent feedback.

KPI’s

  • Net Sales Growth
  • Standard Margin
  • Profitability
  • OB Conversion
  • SWB & MWB
  • Range Efficiency
  • Sell out Performance

:

  • Proven experience in Planning, Selling, and Negotiating.
  • Strong communication skills; written, oral, and presentation.
  • Deep industry knowledge in retail/wholesale, particularly in Ukraine’s market.
  • Strong cross-functional experience across marketing and sales.
  • Analytical mindset with the ability to drive strategic decision-making
  • People management skills to lead a team and build a high-performance culture.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Requisite Education and Experience / Minimum Qualifications:

  • 5-8 years’ experience in Sales, Account Management, or Business Development.
  • Experience within the sports, fashion, or retail industry is preferred.
  • University Degree in Business, Marketing, or a related field.