JPMorgan Marketing Workflow Lead 

United States, New Jersey, Jersey City 

663667018

As a Marketing Workflow Lead within Asset & Wealth Management, you will support cross-product initiatives for the Marketing Experience. You will be responsible for defining, prioritizing, and delivering cross-product integrations that enhance our internal users’ workflows, accelerate marketing speed-to-market, and maximize marketing ROI through seamless system connections.

Job responsibilities:

• Evaluate existing workflows and identify bottlenecks for digital marketing platforms and the associated integrations in the ecosystem.
• Translate business workflows, user interface, and user experience.
• Work closely with cross-functional product teams to understand integration needs, define user stories, and create requirements and design documentation.
• Lead end-to-end integration initiatives, from scoping, development, testing, deployment, training, change management, to operationalization.
• Maintain and ensure documentation completeness in collaboration tools (Confluence, Microsoft Teams, JIRA, etc.).
• Manage business UAT/end-to-end testing, and lead defects/backlog triaging with integration partners during the testing phase.
• Advocate for user-centric design and seamless experiences to achieve efficiencies.
• Work with business users to implement process improvements based on recommendations/findings from as-is process analysis.
• Steer change management to implement process changes, monitor adoption rates, and gather feedback to iterate on integrations.
• Train teams on updated workflows and best practices.
• Assess OKRs and adjust prioritization accordingly.

Required qualifications, capabilities, and skills:

• Bachelor’s degree in Digital Marketing, IT, or a related field.
• 5+ years as a product manager in the Agile project delivery environment for digital marketing platforms.
• Experience in process reengineering and UX design.
• Workfront, Marketing Cloud, and Content Management Systems.
• Familiarity with tools like Lean, Six Sigma, and design thinking.
• Detail-oriented with good organizational and strong communication and coordination skills.
• Strong analytical skills and a passion for continuous improvements.

Preferred qualifications, capabilities, and skills:

• A genuine curiosity and willingness to learn.
• Strong sense of ownership and accountability.
• Flexible communication approach to build trust with diverse stakeholder groups.
• Comfortable running product demos with internal and external stakeholders.