Fortinet EMEA Vertical Marketing Manager 

United Kingdom, England, London 

66112417

Role Overview:

As a Vertical Marketing Manager, you will:

• Lead and execute vertical-specific content strategies aligned with Fortinet’s business objectives and solution messaging—covering priority industries such as Manufacturing, Energy, and Utilities.
• Deliver regional industry research to identify trends, client challenges, and opportunities, ensuring we remain on the leading edge of the market.
• Translate sales priorities and solution offerings into tailored, compelling value propositions for top clients and verticals.
• Collaborate across functions to support message consistency and field team enablement, including Sales, Marketing, and Business Development.
• Monitor performance of marketing campaigns, optimizing content effectiveness through metrics, insights, and feedback.
• Drive the development of a comprehensive vertical content roadmap in coordination with internal stakeholders and external partners.
• Partner closely with Fortinet’s wider Marketing teams—Communications, Field Marketing, PR, Demand Management, Creative, Events—and agencies to support integrated campaigns and initiatives.
• Develop and adapt content across multiple formats: email, blog, social media, solution briefs, eBooks, and industry insights reports.

An insightful and influential collaborator to join our team. We encourage you to apply for this position if you bring:

• 5+ years of relevant experience in vertical or content marketing, ideally within IT or cybersecurity.
• A Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business, or a related field.
• Professional fluency in English with excellent written and verbal communication skills; additional European languages are an asset.
• Demonstrated ability in content strategy, creation, and performance measurement.
• Strong project management skills with the ability to streamline workflows and meet deadlines.
• A balanced mindset that’s both analytical and creative—you enjoy crafting innovative ideas and making them shine.
• Experience in cross-functional collaboration and agency relationship management.
• A proactive, inclusive, and team-oriented approach—you thrive in dynamic, fast-paced environments and value diverse perspectives.