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Adidas SENIOR MANAGER RETAIL OPERATIONS 
Netherlands, North Holland, Amsterdam 
658546139

06.04.2025

Purpose & Overall Relevance for the Organisation:

  • The Senior Manager for Retail Operations directs activities of adidas Own Retail stores to ensure sustainable and profitable sales growth while owning the financial plan of the channel at a store level, in line with the channel, country, and SEA ambition
  • Monitors and ensures Retail KPIs are achieved across Own Retail stores, in line with the Retail channel targets and ambition
  • Leads the team of District Managers, Retail Store Managers, towards operations that is focused on delivering the best brand and consumer experience, including a consistent consumer service culture, excellent operational standards, and brand standards in Own Retail and Franchise stores
  • Collaborates with the Franchise team to ensure consistency across brand presentation among Own Retail and Franchise stores
  • Represents retail knowledge and consumer first mindset, understands the market and its dynamic omnichannel retail environment
  • Represents the adidas brand/company brands and products in inspiring and impactful way

PROFIT

  • To co-define the Retail strategy for the country, in line with the country Marketplace strategy, and SEA priorities, in order to achieve the financial targets of the channel (P&L)
  • To deliver the Operating Margin and Retail KPIs across Own Retail stores through specific actions and initiatives
  • Analyze and interpret Retail trends across the country and create plans to ensure the channel remains relevant across commercial and brand touchpoints
  • Provide insights that drive action towards future channel development and growth

PREMISE

  • Support the RD in assessing the current marketplace and identify opportunities to further enhance the marketplace strategy
  • Manage and lead the process around store upgrades, openings, closures; specifically the on-time and in-full delivery of projects; the development of store plans/store layouts, reflecting commercial and brand points of view; and working with the RD on the BPM process, financial simulations related to CAPEX requirements
  • Support the RD in cultivating relationships with landlord partners that result in a high level of trust and collaboration among adidas Philippines and landlord partners
  • Maintain the MAPP

PROCESS

  • Act as the main control for Retail Operating Standards
  • Perform productive analysis with the Retail Back Office team to sustainably drive efficiencies across network (store, space, category, staff)
  • Maintain timely and scheduled reports related to routine business updates that drive specific actions to keep the channel delivering its targets; and to ensure stakeholders remain updated
  • Act as the key lead for Retail Operations in-country and regional/global initiatives
  • Ensure tools are available to the Retail Back Office and store teams in order to perform their tasks effectively
  • Drive an Omnichannel mindset across the team (eCom, Click and Collect, Ship from Store)

PEOPLE

  • Work with the District Managers with a high level of trust and collaboration, to allow for speed and excellence in execution of channel plans and targets
  • Coach District Managers to ensure a high level of performance
  • Partner with Retail Back Office functions such as Merchandising, Training; and also cross-functional teams such as but not limited to Visual Merchandising, Omnichannel, Brand Activation, Finance, Human Resources, Talent Acquisition in order to achieve the channel’s objectives, priorities, and targets
  • Develop sales incentives, rewards/recognition, and engagement programs
  • Conduct, where necessary, employee disciplinary actions

Key Relationships:

  • Merchandising/Buying/In Season Trading
  • Visual Merchandising
  • Training
  • Store Development
  • Franchise
  • Retail Finance
  • Human Resources
  • Talent & Acquisition
  • Omnichannel
  • Brand Activation
  • Landlords, malls/centers management
  • SEA Retail Operations and counterparts
  • Country Leadership Team

Knowledge, Skills and Abilities:

  • Strong leadership, interpersonal, and communication skills
  • Strong people management skills, role-modeling
  • Multiplier who amplifies and empowers team and colleagues and have an impact on them, helping them upskill others
  • Strong ability to understand and use financial data to make decisions and influence outcomes
  • Ability to make recommendations that effectively resolve challenging situations considering consistency with standards, practices, policies, and procedures
  • Performance / results driven attitude, open to change and act as advocate for the ‘new’
  • Well organized, agile, and flexible in combining work & travel duties.
  • Proficient with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc)

Requisite Education and Experience / Minimum Qualifications:

  • University Degree in Business (ideally in management or marketing or sales)
  • Retail experience, ideally, retail expert with demonstrated business management skills and P&L ownership, or comparable business operations experience