The Senior Manager for Retail Operations directs activities of adidas Own Retail stores to ensure sustainable and profitable sales growth while owning the financial plan of the channel at a store level, in line with the channel, country, and SEA ambition
Monitors and ensures Retail KPIs are achieved across Own Retail stores, in line with the Retail channel targets and ambition
Leads the team of District Managers, Retail Store Managers, towards operations that is focused on delivering the best brand and consumer experience, including a consistent consumer service culture, excellent operational standards, and brand standards in Own Retail and Franchise stores
Collaborates with the Franchise team to ensure consistency across brand presentation among Own Retail and Franchise stores
Represents retail knowledge and consumer first mindset, understands the market and its dynamic omnichannel retail environment
Represents the adidas brand/company brands and products in inspiring and impactful way
PROFIT
To co-define the Retail strategy for the country, in line with the country Marketplace strategy, and SEA priorities, in order to achieve the financial targets of the channel (P&L)
To deliver the Operating Margin and Retail KPIs across Own Retail stores through specific actions and initiatives
Analyze and interpret Retail trends across the country and create plans to ensure the channel remains relevant across commercial and brand touchpoints
Provide insights that drive action towards future channel development and growth
PREMISE
Support the RD in assessing the current marketplace and identify opportunities to further enhance the marketplace strategy
Manage and lead the process around store upgrades, openings, closures; specifically the on-time and in-full delivery of projects; the development of store plans/store layouts, reflecting commercial and brand points of view; and working with the RD on the BPM process, financial simulations related to CAPEX requirements
Support the RD in cultivating relationships with landlord partners that result in a high level of trust and collaboration among adidas Philippines and landlord partners
Maintain the MAPP
PROCESS
Act as the main control for Retail Operating Standards
Perform productive analysis with the Retail Back Office team to sustainably drive efficiencies across network (store, space, category, staff)
Maintain timely and scheduled reports related to routine business updates that drive specific actions to keep the channel delivering its targets; and to ensure stakeholders remain updated
Act as the key lead for Retail Operations in-country and regional/global initiatives
Ensure tools are available to the Retail Back Office and store teams in order to perform their tasks effectively
Drive an Omnichannel mindset across the team (eCom, Click and Collect, Ship from Store)
PEOPLE
Work with the District Managers with a high level of trust and collaboration, to allow for speed and excellence in execution of channel plans and targets
Coach District Managers to ensure a high level of performance
Partner with Retail Back Office functions such as Merchandising, Training; and also cross-functional teams such as but not limited to Visual Merchandising, Omnichannel, Brand Activation, Finance, Human Resources, Talent Acquisition in order to achieve the channel’s objectives, priorities, and targets
Develop sales incentives, rewards/recognition, and engagement programs
Conduct, where necessary, employee disciplinary actions
Key Relationships:
Merchandising/Buying/In Season Trading
Visual Merchandising
Training
Store Development
Franchise
Retail Finance
Human Resources
Talent & Acquisition
Omnichannel
Brand Activation
Landlords, malls/centers management
SEA Retail Operations and counterparts
Country Leadership Team
Knowledge, Skills and Abilities:
Strong leadership, interpersonal, and communication skills
Strong people management skills, role-modeling
Multiplier who amplifies and empowers team and colleagues and have an impact on them, helping them upskill others
Strong ability to understand and use financial data to make decisions and influence outcomes
Ability to make recommendations that effectively resolve challenging situations considering consistency with standards, practices, policies, and procedures
Performance / results driven attitude, open to change and act as advocate for the ‘new’
Well organized, agile, and flexible in combining work & travel duties.
Proficient with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc)
Requisite Education and Experience / Minimum Qualifications:
University Degree in Business (ideally in management or marketing or sales)
Retail experience, ideally, retail expert with demonstrated business management skills and P&L ownership, or comparable business operations experience