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Purpose & Overall Relevance for the Organization:
Manage and deliver the Go To Market (GTM) strategy against global priorities; lead category management team to bring the strategy to life
Key Responsibilities:
Manage business strategy and success of the category
Develop category initiatives to meet key commercial goals
Manage the development of business mid-long term division plan in alignment with global vision
Be the interface between Global Business Unit (BU) and market stakeholders
Collaborate with relevant cross functional teams to develop and execute plans
Own end to end (E2E) market strategy and execution from Integrated Business Planning, Commercial Input to in season trade and exit
Own quality delivery toward each GTM milestones
Own go to market planning excellence in compliance with targets for forecasting, pricing, profitability, range size, range flow, range adoption, Article Performance Review (APR) etc. including system, catalogue and master data maintenance
Define the category range by sales channels, by stores or trade zone where necessary, within guidelines or alignments
Own key franchise lifecycle and inventory level to ensure brand health
Perform category insights and analytics including market/consumer/competitor insights and sales analysis and leverage for planning
Own the input of local product and allocation demand to global
Responsible for Creation Center Tokyo (CCT) creation from brief, delivery and sell through and exit
Lead cross category and functional specific initiatives
Present range internally and externally with sufficient sample availability
Participate to customer interaction in planning phase
Manage, develop, coach and motivate team / direct reports in alignment with the market organization
Drive performance and development culture
Drive employee engagement, leading by example.
KPI’s:
Category Net Sales (NS), Net Margin and Contribution
Sell-out
Forecast & data accuracy
Net Promote Score (NPS)
Market share
Key Relationships:
GTM Planning and Insights
Brand Activation
Demand Planning/Finance
Marketing Operations (MOPS)
Sales Channel leads
Global BUs
Knowledge, Skills and Abilities:
Ability to implement strategy
Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
Distinct track record of success and high-level range management knowledge
Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
Strong industry knowledge, across divisions—footwear, apparel and accessories.
Expert understanding of markets’ consumers, accounts, economic environment and commercial needs
Ability to Manage, Coach and Develop People
Results Oriented Mindset
Strong team player with high level of integrity & attention to detail
Strong data analysis skills and ability to translate and articulate data results into clear business actions.
Requisite Education and Experience / Minimum Qualifications:
8-10 years of experience in range management/product required.
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing, MBA preferred
Sporting goods industry experience required
Japanese fluency preferred
Fluent in English
Has substantial experience working with local customers and international stakeholders
High Business Acumen
Strong PC Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
Passion for sports and belief that through sports we have the power to change lives
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