Siemens Global Marketing Manager Fire Safety Security Services 80-100 

Switzerland, Zug 

642474375

Your new responsibilities

• Develop and implement comprehensive marketing plans for our Fire Safety and Security Services, including the creation of marketing campaigns, content, and collateral
• Collaborate closely with cross-functional teams, including Technical Units, Countries, Communications, and Offer Marketing, to ensure alignment with overall marketing strategy and objectives
• Define and articulate the value proposition for our fire safety and Security solutions, highlighting their unique features and benefits
• Lead the strategic narrative for fire safety and Security services, providing guidance to demand generation and sales teams in positioning and promoting our offerings
• Create compelling and customer-centric content for various channels, including digital assets, sales collateral, whitepapers, and event materials
• Leverage market, customer, and competitive insights to drive marketing initiatives and identify new growth opportunities
• Conduct research when necessary to gather actionable insights and stay ahead of industry trends
• Collaborate with global and remote teams to translate marketing strategies into effective campaigns and ensure consistent messaging
• Actively promote Siemens' Fire Safety and Security Services and contribute to the positioning of Siemens as a leader in the industry
• Stay updated on the latest marketing best practices and benchmarking to continually improve our marketing activities

Your talents and experience

• Bachelor's degree in marketing, business administration, or a related field
• Additional certifications in marketing or fire safety and Security would be advantageous
• Minimum of 7 years of experience in B2B marketing, preferably within the fire safety and Security or related industry.
• Strong understanding of fire safety and Security concepts, practices, and regulations.
• Strong project management skills and ability to work effectively in a cross-functional, global team environment
• Proven track record in developing and executing successful marketing plans on a global scale and experience in creating impactful marketing campaigns and content that resonate with target audiences
• Proficient in conducting market research, competitive analysis, and identifying growth opportunities
• Excellent communication skills, both written and verbal, with the ability to convey complex ideas in a clear and engaging manner
• Familiarity with digital marketing strategies and tools for demand generation
• Self-motivated and results-oriented, with the ability to prioritize and meet deadlines
• Fluent in English, with proficiency in additional languages being a plus