SAP Head Product Marketing Business AI 

Germany, Baden-Württemberg 

642043459

In this role, you will:

• Lead and develop a team of product marketing professionals to deliver high-impact marketing strategies, content and marketing initiatives for SAP Business AI.
• Define and execute end-to-end marketing strategies for SAP’s AI-powered solutions, including positioning, messaging, narrative, core content and influence/participate in commercialization strategies and communications.
• Establish clear value propositions for Business AI portfolio, ensuring alignment across SAP’s solution areas and product teams. Be deeply curious about market competition to craft a differentiated positioning .
• Partner closely with Product Management to influence product development based on market insights, customer needs, and competitive trends.
• Own SAP Business AI’s launch strategy , including product disclosure positioning, messaging frameworks, and integrated marketing campaigns to drive adoption and growth.
• Collaborate with SAP’s Corporate Marketing, Communications, and Field Marketing teams to activate AI messaging across all marketing channels including website, events, and campaigns, among others.
• Represent SAP as a thought leader in AI , engaging with customers, partners, analysts, and the broader industry to shape market perception and drive demand.
• Lead cross-functional initiatives across sales, enablement, and customer success to ensure strong execution of go-to-market plans.
• Measure and track business impact and market adoption , refining strategies based on data-driven insights.

• Proven experience leading Product Marketing teams, crafting compelling narratives, messaging and positioning for a complex product portfolio.
• Deep understanding of AI technologies and enterprise software , with the ability to translate technical innovations into business value .
• Strong leadership experience , including direct people management, coaching, and scaling high-performing teams.
• Expertise in crafting clear, compelling, and differentiated content that resonates across B2B audiences and stands out in the market.
• Strong understanding of global markets , with the ability to adapt messaging for regional and industry-specific needs .
• Excellent communication and presentation skills , with experience engaging with executives, analysts, and high-profile industry stakeholders .
• Ability to collaborate across marketing, product, and sales teams , driving consistency and impact.
• Data-driven mindset , leveraging customer insights and market research to refine and validate messaging strategies.

Requirements:

• 15+ years of experience in product marketing, go-to-market, or related roles in enterprise software, with a strong preference for AI/ML technologies.
• 5+ years of people management experience , leading and developing marketing teams.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field (Master’s/MBA preferred).

Compensation Range Transparency

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