Adidas MANAGER BRAND ACTIVATION FOOT LOCKER EUROPE 

Poland, Masovian Voivodeship, Warsaw 

640153095

Key Responsibilities:

• Help define seasonallocalized key Geo activationcalendars for big 5 markets (IT / FR / GER/ UK / SP)
• Lead the tailoring of activations to marketneeds
• In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms.
• Secure the highest share of space, within key destination doors and online
• Secure strong sell through and consumer engagement with market share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activations ensuring execution with excellence visually and via sell out

• Manage the seasonal GEO activation calendar per key market in close collaboration with local brand and culture marketing teams as well as local account marketing managers

• Understand product, customer and Gen-Z lifestyle consumer needs from the European markets

• Represent the brand activation point of view both internally and externally
• Responsible for concept development and production management for defined projects (photography / moving content etc.)
• Closely co-operate with Global, EU and Local Brand teams to secure a best practice level of implementation of global strategy in Europe
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process

Key Relationships:

• European and Local Brand Marketing & Culture Marketing Teams
• Account Geo Marketing managers and HQ marketing team
• AKA Foot Locker Brand Activation, Sales, Merchandising, Operations teams

Knowledge, Skills and Abilities:

• Affinity with Sports industry and experience in lifestyle segment (streetwear / sneakers), as main category scope of work is adidas Originals
• Up-to-date with latest Marketing trends (Retail, Digital, Media, PR, Membership, Influencer Marketing)
• Thorough understanding of Gen-Z lifestyle consumer / consumer trends, focused on sneakers and streetwear
• Experience in developing 360 degrees campaigns
• Familiar with Content Production (briefing experience)
• Able to manage multiple projects / campaigns at the same time
• Able to work in a fast-paced, high intensity environment
• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Social, Digital, Trade, Media, Brand and/or Account Marketing, ideally in Sports and/or Lifestyle Industry, as a plus
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Social, Digital, Trade, Media, Brand and / or Account Marketing experience: min. 3 years
• Experience in Sports, Sporting Goods or Lifestyle Industry as a plus.