Adidas ASSISTANT MANAGER BRAND ACTIVATION FOOT LOCKER 

Italy, Tuscany 

625008572

Key Responsibilities:

• Execute with excellence the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, online and in key doors against the agreed KPI’s
• Build and execute a Gen-Z lifestyle consumer insight driven social / digital strategy and activation plan for the account that increases adidas’ share of voice, engagement rates and sell-through and adapt based on data insights
• In each fascia and through all channels help develop and execute consumer activation activity against targeted concepts across all channels and platforms.
• Secure the highest share of space, online and within key destination doors and locations
• Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
• Manage the seasonal activation calendar process from virtual download and all account interaction meetings to online and instore implementation ensuring smooth process.
• Understand product, customer and Gen-Z lifestyle consumer needs from the European markets and all channels
• Represent the brand activation point of view both internally and externally
• Responsible and accountable for the execution and implementation process for toolkits needed from briefing customer requirements to deployment
• Responsible for concept development and production management for defined projects (photography / moving content etc.)
• Closely co-operate with Global Brand Comms teams and EU Brand Comms teams to secure a best practice level of implementation of global strategy in Europe
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the European Gen-Z lifestyle consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• Accountable and responsible for the transparency, alignment and visibility of European Key Account brand activations to relevant countries and global teams through process management and communication process
  

Key Relationships:

• adidas Originals Marketing teams responsible for European countries and Key Accounts
• adidas internal Sales, Merchandising and Operations teams looking after EKA Foot Locker
• Global and Europe adidas Originals Brand Comms teams
• Europe eCom / Digital activation teams
• Digital Partner Commerce team
• Foot Locker Marketing team (customer)

Knowledge, Skills and Abilities:

• Affinity with Lifestyle & Streetwear industry and proven experience working with lifestyle brands / product.
• Up to date with the latest Marketing trends (Social, Digital, Media, PR, Influencer Marketing, Retail)
• Digital native with an eye for disruptive social content (TT & IG)
• Atleast 2 years experience briefing and working with creative agencies.
• Atlease 2 years experience in content and / or event production.
• Able to manage multiple projects / campaigns at the same time
• Able to work in a fast-paced, high intensity environment
• Proven ability to communicate with stakeholders across different hierarchal levels
• High influencing skills and ability to make fact-based decisions
• Ability to interpret data and derive action steps
• Structured, organized and process orientated
• Minimum of 2 years of experience in Social, Digital, Trade, Brand, or Account Marketing, either in-house or within an agency environment
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• At least 2 years experience working in campaign production, social media, digital, event or retail marketing in a similar industry.