Salesforce VP Global Integrated Campaigns 

United States, California, San Francisco 

630080997

Job Category

Marketing & Communications

Job Details

Key Responsibilities:

Strategic Leadership and Vision

• Scale Global Awareness and Demand: Lead efforts to amplify global awareness and demand for Agentforce, Data Cloud, and other Salesforce products, leveraging innovative campaigns that highlight Salesforce's role in customer transformation.

• AI Adoption and Industry Narratives: Develop and launch major integrated campaigns across paid, owned, and earned media to drive AI adoption. Craft industry-specific narratives showcasing how AI-powered automation is reshaping key verticals, positioning Salesforce as the go-to solution for addressing unique customer pain points.

• Consistency and Alignment: Deliver comprehensive campaign frameworks and programs to ensure global consistency while enabling local adaptation, maintaining 70-80% alignment in execution by Field Marketing teams.

Integrated Campaign Excellence

• Cross-Channel Leadership: Oversee the design of campaigns across the full marketing funnel, utilizing paid, owned, and earned media to drive measurable outcomes.

• Collaboration with Stakeholders: Partner closely with Field Marketing, Product Marketing, and Creative teams to ensure seamless alignment, execution, and consistent delivery of campaigns globally.

• Global Enablement: Build and refine frameworks such as "campaign-in-a-box" to enable regional teams to effectively execute campaigns that meet their unique market needs.

Measurable Business Impact

• Deliver Results: Ensure campaigns contribute significantly (20%) to Salesforce’s $7.15B ACV goal by increasing AI adoption, Agentforce activations, and MDP growth by 15% YoY.

• Drive Pipeline Growth: Create demand generation programs that deliver measurable pipeline impact, maximizing Marketing-Driven Pipeline (MDP) globally.

• Performance Analytics: Leverage data and analytics to monitor, measure, and optimize campaign performance, providing actionable insights to refine strategies and improve outcomes.

Team Leadership and Culture

• Inspire and Lead: Mentor a high-performing global team of campaign strategists, fostering a culture of collaboration, innovation, and accountability.

• Agility and Collaboration: Drive efficiency and effectiveness through organizational frameworks such as Hives for live and async communication and the centralized Hub (Single Source of Truth).

Qualifications:

• 12+ years of experience in B2B technology marketing with a focus on demand generation, integrated campaigns, and/or field marketing.

• Proven success in scaling global campaigns that deliver measurable business results, including AI and industry-specific narratives.

• Strong leadership and collaboration skills, with the ability to align cross-functional teams and stakeholders.

• Expertise in driving adoption of marketing frameworks and tools to empower decentralized teams.

• Results-driven mindset with a proven ability to meet aggressive goals and deliver impactful outcomes.

• Familiarity with marketing analytics, CRM platforms, and campaign performance tools.

• Exceptional communication and storytelling skills, with the ability to distill complex concepts into clear and impactful messaging.

• Experience working in fast-paced, high-growth environments.

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