EY Business Performance - Customer Marketing Sr Manager 

United States, New York, New York 

623353235

As a Senior Manager in our Marketing consulting team, you will use your marketing skills and industry expertise to deliver complex, multi-part client engagements to drive our clients’ success. Whether you’re helping a client on optimizing its marketing operating model, launching a new solution or providing insights on marketing cost reduction, you will work on a dynamic mix of projects helping our clients solve some of their most pressing issues designing and implementing the future of marketing.

As a Senior Manager, you will be responsible for the effective management and delivery of complex processes, solutions, and/or projects, maintaining focus on quality and risk management while navigating operational and organizational dynamics. You will:

• Exercise judgment in selecting methods, techniques, and evaluation criteria for obtaining results.
• Develop solutions to complex problems and recommend changes to policies that affect your work area and possibly the business function within your area/department.
• Be accountable for the budget, delivery, and performance of complex processes, solutions, and/or projects to achieve performance objectives.
• Collaborate with senior client stakeholders to assess marketing strategies, capabilities, processes, and technology utilization, identifying opportunities to improve efficiency and maximize marketing ROI.
• Advise clients on campaign optimization, customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools.
• Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g., Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.).
• Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
• Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
• Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
• Mentor junior team members, fostering a culture of growth, collaboration, and innovation.
• Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI.

To thrive in this role, you will need a deep insight in transformation architecture through analysis and knowledge of best practices to solve complex problems, drive thought leadership, and innovation. Additional key responsibilities include:

• Leading engagement delivery.
• Accountable for program/project management.
• Regular travel as needed by external clients.
• Managing client relationships and engaging in daily interactions.
• Leading client engagements from planning to execution and closure.

To qualify for the role, you must have

• Bachelor’s degree required (4-year degree); Master's degree preferred.
• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent is strongly preferred.
• Typically, no less than 8-10 years relevant experience marketing consulting, marketing roles, or strategic marketing projects.
• Demonstrated expertise in at least 2-3 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management or marketing technology.
• Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model
• Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required.
• Significant people management experience with leading project teams and managing direct reports within an organization.
• Ability to support business development opportunities throughout the sales lifecycle.
• Ability to foster an innovative and inclusive team-oriented work environment, playing an active role in mentoring junior level consultants within the organization
• A valid passport and US driver’s license; willingness and ability to travel estimated 50-80% both domestically and internationally.

Business Skills:

• Building and Managing Relationships
• Client Trust and Value
• Commercial Astuteness
• Communicating With Impact
• Digital Fluency
• Leading Teams
• Managing Change
• Negotiation and Influencing
• Sector Knowledge
• Sustainability
• Systems Thinking

Ideally, you’ll also have

• Proven ability to navigate complex organizational structures and environments.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills to build and manage relationships at all levels.
• Previous experience in strategy or business consulting,
• Significant experience working in the marketing practice of a Fortune 500 firm, or within a marketing agency in a client-facing role
• Proven ability to navigate complex organizational structures and environments.
• Strong leadership skills with the ability to inspire and motivate teams.
• Excellent communication and interpersonal skills to build and manage relationships at all levels.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.