Boston Scientific Principal Digital Marketing Strategist Urology 

United States, Massachusetts, Marlborough 

622984312

About the Role:

As a Digital Marketing Strategist, you will lead digital strategy, activation projects, and measure channel efficiency and effectiveness. Collaborating closely with franchise and patient marketing stakeholders, as well as across BSC, you will ensure alignment and success.

Your responsibilities will include:

• Develop a comprehensive global digital strategy encompassing paid media, CRM (email, text), web, SEO/SEM, and other pivotal digital channels, ensuring alignment with broader Marketing and Integrated Communications campaign strategies to establish a closed-loop journey.
• Plan, execute, and assess digital campaigns targeting key audiences.
• Utilize various data sources (e.g., 3rd party research, competition, digital trends, past campaign data) to inform digital and broader communication plans.
• Implement CRM strategy using SalesForce.com data to target key audiences effectively.
• Enhance campaign processes, delivery, and measurement continuously.
• Collaborate closely with Content Strategists and Patient Marketing Managers to shape the digital narrative on BSC-owned web pages, email, and promotion programs.
• Manage external vendor administration of paid search, display, and programmatic advertising.
• Utilize and enhance analytics and Key Performance Indicators for campaigns and digital channels, collaborating closely with Global and Division analytics teams to develop measurement plans and provide insightful campaign reports to key stakeholders and leadership.
• Contribute to and bolster our ongoing digital transformation and customer-centricity initiatives by experimenting with new technology, processes, methodologies, and programs.
• Collaborate with Content Strategists to leverage provided content for broader communication efforts, offering channel best practices for content building and deployment to optimize customer experiences.
• Coordinate with Social Media Strategists on all social strategies and tactics.
• Work with Digital Production personnel and external vendors on project plans and execution of digital deliverables.
• Partner with Product and Patient Marketing teams, as well as the Global Integrated Communications team, to ensure digital plans and tactics support broader marketing commercial strategies.
• Engage with the Director of the Global Digital Marketing Team in Corporate and the pan BSC team of Digital Marketing Managers, analytics, social media, and web technology experts to create robust campaigns.
• Communicate innovative and relevant ideas/plans to business partners effectively, fostering alignment.
• Manage external vendor/agency relationships and campaign budgets appropriately.
• Ensure alignment of UroPH digital plans with other BUs and facilitate the sharing of best practices.
• Serve as a thought leader by sharing knowledge and best practices with both internal and external teams.

Required Qualifications:

• Bachelor’s degree in Marketing or a related field.
• Minimum of 3+ years of relevant global digital strategy experience.
• Demonstrated proficiency in CRM and digital marketing, with a proven track record of developing successful digital campaigns.
• Familiarity with and ability to use Google Analytics.
• Thorough understanding of inbound and outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, webcasts/webinars, and related areas.
• Willingness to travel up to 20% as needed.

Preferred Qualifications:

• Advanced degree such as an MBA or similar.
• Experience in healthcare digital marketing, especially targeting Healthcare Professionals (HCPs) and Patients.
• Experience with Salesforce and Salesforce Marketing tools (Marketing Cloud), Adobe Experience Manager, and WordPress.
• Ability to collaborate effectively as a member of a regionally diverse team in a fast-paced environment.
• Comfortable challenging existing practices and identifying opportunities for innovation.