Vimeo Lead Website Strategy 

United States, New York, New York 

621565440

Strategic Site Vision & Leadership

• Develop and articulate a clear vision for Vimeo.com that supports our growth targets and user experience goals
• Prioritze website initiatives based on strategic impact, user needs, and business objectives
• Lead cross-functional teams to bring the website vision to life, ensuring alignment across product, marketing, design, and engineering

Website Optimization

• Evaluate the entire user journey on Vimeo.com, identifying and addressing friction points while seizing opportunities for innovation and improvement
• Own the end-to-end responsibility for website changes, from ideation through implementation, working closely with design and engineering to execute enhancements
• Implement and refine robust testing frameworks for website elements, from landing pages to CTAs, to drive continuous improvement in user experience and conversion rates

Analysis, Reporting & Cross-Functional Collaboration

• Leverage advanced analytics tools to monitor site performance, user engagement, and conversion metrics, translating data into actionable insights
• Provide regular updates to stakeholders on web metrics, test results, and strategic recommendations
• Collaborate with product and marketing teams to align website strategies with broader campaign goals, optimizing for conversion upllft across traffic sources

Skills and knowledge you should possess:

• 7+ years in web marketing or growth product management roles, preferably with SaaS experience
• Expertise in UX/CRO, with a proven track record of leading significant website improvements and A/B testing initiatives
• Advanced proficiency with analytics and testing tools (e.g., Google Analytics, Mixpanel, Adobe Analytics, Google Tag Manager, Optimizely)
• Experience working with engineers on technical scoping and specifications
• Strong understanding of user-centered design principles and how they apply to creating optimal online experiences
• Ability to manage multiple projects simultaneously, with strong organizational and time-management skills
• Ability to analyze complex problems and scenarios and provide workable solutions