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Nike View Job 
China, Shanghai 
613925630

23.07.2025

Responsibilities:

  • In collaboration with the line manager, support to establish short-term and long -range goals in short-term and long-term strategy development to achieve platform vision and mission for Nike Tmall and JD platforms

  • Take the lead to develop commercial and brand campaign strategies and planning, ensure cross-functions’ driving same goal and aligning high-level directions, deliver cross-functional hindsight and leadership reviews

  • Work with line manager and key counterparts to initiate, develop, deliver and execute successful large-scale program ideation, planning, team mobilization, resource allocation, end-to-end implementation and iterations to deliver the best of Nike experience to Tmall consumers and members

  • Manage, maintain and continuous optimize the existing consumer experience to serve and retain a large consumer and member base with detailed oriented and systematic-driven methodology; Ensure the key initiatives launch to serve key brand and commercial campaigns, including 618, D11, Super Brand Day, etc; Ensure the smooth operational delivery of all digitalized features during key gates

  • Collaborate closely, organize complex conversations, be the key contact window with digital product, design, engineering, marketing, operations, merchandising, legal, privacy, security, procurement, finance and accounting to facilitate cross-function alignment and on-time project and campaign delivery; Support the complicated decision-making process with leadership team

  • Be the key contact person with Ali partners in driving multi-channel programs and consumer and member experience innovations to break the ceilings of digital journey

  • Track core program KPI and deliver data insights for optimization purpose and next iteration directions

  • Bring innovative and entrepreneurship to the team and continue to explore new opportunities within Tmall and Ali ecosystems

  • Manage leadership communications with strong story-telling capabilities in structure way; Support the line manager to maximize the key program’s impact within Nike and Ali partnerships; Drive demand incremental to the business in both short-term goals and long-term strategies

  • Manage multiple agencies/vendors to ensure the high-quality work delivery

Requirements:

  • Master’s Degree or MBA in business, science or technology from well-known universities

  • Overall 8+ years of digital commerce related working experience, among which 4+ years professional experience with proven tracking record in strategy or management consulting is required

  • Work proactively with strategic and innovative mindset; Strong entrepreneurship and be brave to voice out new ideas

  • Quickly react to changes and can work and deliver under pressure within tight timeline

  • Excellent communication and interpersonal skills with collaborative team spirits; Strong ability to influence a large team and key stakeholders

  • Excellent PPT, excel skills; Strong analytical and problem-solving skills to evaluate business opportunities

  • Excellent understanding of Tmall ecosystem, experience working with Alibaba and other local ecommerce companies is preferred

  • Strong logical and structural thinking, down-to-earth spirits; Results-oriented, enthusiastic and self-motivated

  • Excellent oral and written skills in both English and Chinese