F5 Brand Marketing Manager 

United States, Washington, Seattle 

612464696

Description:

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This role will span across brand activation, brand governance, and brand health. You will help managecomplex projects/ marketing channels / campaigns with multiple business stakeholders. Along with supporting the launch and sustenance of campaign efforts from inception to completion,including the integrationacross functions.

The ideal candidate exhibits our F5 cultural values and elevates our collective bar in being collaborative, customer obsessed, inclusive, and results-driven to:

• Activate the F5 Brand Strategy
• Lead program manager for global brandinitiatives
• Collaborate across organization with stakeholders to champion the F5 brand with allorganizations teamsby coordinating work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed
• Work with thewider Brand Studios team on governance, reputation and measurement of brand health
• Support the F5 brandportfolio, including naming strategies, brand name hierarchy, trademark management and enforcement, brand extensions, and co-branding opportunities
• Reinforce the importance of global brand consistency by finding and equipping F5 teams, partners and agencies with the tools and training needed to understand and comply with our brand platform and standards
• Cultivate and grow internal advocates and fans
• Work closely with campaign, digital and experiential teams to activate brand content across key channels
• Prepare and coordinate weekly reports and meetings

Knowledge, Skills and Abilities

• Ability to see the big picture and the details all at once, suchas understandingof both brand and business strategy
• Understanding of strategic brand concepts including brand architecture, sub-branding, and product portfolio management
• Knowledge of branding and positioning fundamentals
• Excellent writing, editing, presentation, and communication skills, with high attention to detail
• Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company

Qualifications

• 2-5+ years of real-world brand management experience with the careand nurturing ofa publicly visible brand
• Technology experience or knowledge of B2B, applications and open source is a plus
• Excellent market or brand research experience is a big plus
• Experience working with creative teams/agencies or vendors
• Ability to listen, be nimble and adapt quickly to strategic changes
• Team player who can independently drive processes and tight timelines

Physical Demands and Work Environment:

• Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
• Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual U.S. base pay range for this position is: $95,004.00 - $142,506.00