Bachelor's degree or equivalent practical experience.
5 years of experience in digital media, sales, marketing, or product roles.
Experience in working with digital organizations.
Experience with identifying and recommending ways to manage product and customer strategy.
Experience with mobile app analytics platforms (e.g., Google and third-party like Adjust, AppsFlyer, Branch, Amplitude, etc.).
Experience in developing app measurement strategies that align with business goals.
Preferred qualifications:
Experience with On-device Measurement (ODM) solutions, multi-channel and cross-device attribution models with the ability to evaluate and implement attribution strategies.
Experience with A/B testing and experimentation methodologies within mobile apps.
Experience with data privacy regulations and best practices for consent management and data anonymization in a mobile app.
Ability to define test hypotheses, set up experiments, analyze results, and provide recommendations for app optimization.
Ability to translate business objectives into measurable Key Performance Indicators (KPIs) and tracking requirements for app performance.
Excellent investigative skills with attention to detail and the ability to identify tests.