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BMC Digital Field Marketing Manager Brazil, São Paulo, São Paulo 595224377
08.04.2025
Description and Requirements
CareerArc Code
Key Responsibilities
- Set and execute the digital marketing strategy for assigned area, in close collaboration with marketing leadership, sales team and partners ecosystem
- Oversee digital platforms and select the qualified and strategic channels to build a brand presence, engage with followers, and promote content
- Create, deploy and optimize digital marketing campaigns across channels such as social media, search engines, email, and display ads.
- Identify target audiences and lead the segmentation based on demographics, behaviors, and interests to ensure marketing efforts are reaching the right people.
- Work close to regional marketing peers in joint efforts to coordinate and engage digital programs into regional marketing strategies
- Work with content team to develop and curate engaging content such as blog posts, social media updates, videos, graphics, and email newsletters, supporting global initiatives with localized focus, input and customization
- Setting up automated email workflows for lead nurturing, onboarding and re-engagement
- Gather insights from customer interactions and surveys to refine digital marketing efforts
- Track performance of digital marketing platforms to monitor and report KPIs of digital campaigns, identify areas of improvement, optimize ongoing programs and make data-driven decisions
- Keep up with the latest trends, tools and best practices in digital marketing
- Manage program budgets within BMC guidelines across demand teams
- Able to dynamically adapt to changes in market and corporate strategy
- Utilize infrastructure tools to analyze pipeline and adjust digital program mix accordingly to meet sales needs. Ability to convert data into knowledge.
Requirements
- 5+ years related digital marketing experience, preferably in an enterprise IT environment.
- Keen understanding of comprehensive digital marketing strategies
- Creative to stand out in a competitive digital space
- Strong written and verbal communication skills for content creation, engagement and reporting
- Results driven, teamwork oriented and customer focused
- Analytical and process skills
- Fluent in English, Portuguese and Spanish
- Ability to manage multiple campaigns simultaneously and meet deadlines
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