Events: Develop and execute field marketing campaigns, including events, trade shows, roadshows, and local sponsorships. And manage event budgets and ensure cost-effective use of resources.
Campaign Development: Assist in creating and implementing tailored marketing campaigns for specific enterprise accounts to drive engagement and conversions.
Reporting: Prepare regular reports on campaign performance, lead generation, and ROI. Monitor and analyze campaign performance to optimize strategies and achieve desired outcomes.
Lead Generation: Focus on generating high-quality leads through targeted ABM strategies and work closely with sales teams to align marketing strategies with sales goals to ensure a seamless customer journey.
Content Creation: Help develop personalized content and messaging that resonates with target accounts.
Market Research: Conduct research to understand the needs and pain points of enterprise accounts, enabling more effective marketing efforts.
PR Opportunities - Work together with our internal PR team to implement PR opportunities for the region.
Qualifications:
Proficient in English, fluent in Spanish and Portuguese required.
2-4+ years of experience in field marketing, B2B marketing, or a related field.
Ecommerce and fraud experience is a plus!
Experience designing and executing end-to-end event experiences from targeting, to venue selection, contract negotiation, event agency management with out-of-the-box creative thinking to drive unique experiences.
Results-driven mindset with a focus on driving measurable impact and ROI through ABM initiatives.
Execute co-marketing plans and activities with Riskified’s partner team to drive acquisition of new users and drive adoption and growth within our TAM.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Ability to work across multiple departments and teams.
Familiarity with marketing automation tools and CRM systems.
Some of our Benefits & Perks:
Work Model: Hybrid (on-site 1-2 times per week at WeWork)
Autonomy: Operate independently, with measurement based on results
Compensation: We offer compensation above the market average, including commissions and company stocks