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Vimeo Product Manager Marketing & Operations Data 
United States, New York, New York 
591343983

25.06.2024

What you’ll do:

  • Creating audience segments and suppressions within CDP or ESP platforms and routing the datasets into corresponding marketing channels.
  • Troubleshoot errors within the data with channel owners, engineering teams, and product owners
  • Training & enabling Vimeo employees to be able to scope audience sizes quickly within our CDP or ESP platforms.
  • Deeply understand channel owners needs and motivations to develop reporting that measures our lifecycle communications’ effectiveness and health
  • Drive product strategy around the implementation and utilization of operational data
  • Partner with strategic counterpart to ensure marketing communication platform is utilized for scalability and stability
  • Manage vendor relationships with ESPs, CDPs, and Data Warehouse partners
  • Partner with marketing channel owners to ensure the connection between channel platform and data warehouse
  • Work with upstream Product Managers and Engineers to identify source event data and metadata and negotiate its delivery to the data platform
  • Creating datasets and datamarts within Snowflake and CDP Platforms.

Skills & knowledge you should possess:

  • 3-5 years of experience within marketing operations or data management
  • Demonstrated excellent written and verbal communication skills
  • Demonstrated excellent interpersonal skills, including ability to partner with others and build consensus in a cross-functional team toward a desired outcome
  • Deep understanding of SaaS business model, subscription marketing experience preferred
  • Proven ability to organize and prioritize work
  • Hands on experience working with various ESPs (Salesforce Marketing Cloud & Marketo experience preferred), CDPs (Simon Data), Segmentation tools (Amplitude), and Data Warehouses (Snowflake)
  • Ability to seamlessly collaborate across the teams
  • Ability to craft client presentations and lead presentations to executive leadership
  • Skilled at project management and delivery
  • Basic knowledge/comfort with HTML & CSS, Jinja, Freemarker
  • Proficient with SQL or other Relational Database Programming Language