changing lives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop Go-to-market strategy & plan for impactful commercial programs with end-to-end responsibility from formulation to collaborative implementation in the regions with tracking, reporting and insights share-out
- Portfolio management: Manage product lifecycle including phase in/expansion strategy for available products and phase-out/sunset of products that align with market needs and company goals.
- Develop & implement commercial strategies and marketing initiatives focused on nurturing and maximizing returns from existing customers including initiatives that will reduce customer churn, enhance customer loyalty and drive Trade-in/upgrade to new technologies.
- IB marketing: Formulate and finalize meaningful customer communication strategy, plan & assets associated with new features and offerings for current products, IB relevant product or commercial programs.
- Data and Insights: Conduct in-depth market analysis including preparation and delivery of reports on market trend, portfolio performance and customer feedback to relevant stakeholders with consistent cadence
- Develop, run and lead a consistent and robust best in class process and governance structure for commercial initiatives including oversight operating mechanism and ensure consistency of tracking and reporting of data and insights
Additional responsibilities:
- Ensures the effective fulfillment of objectives and deadlines assigned to associated with all projects.
- Comply with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources.
- Other duties may be assigned
In this role, you’ll need …
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The following competencies are required for the job:
- 7+ years of dental marketing or related experience in strategic marketing/commercial roles with an emphasis on developing & executing on commercial strategies
- Extensive knowledge of medical device environment
- Knowledge of the dental manufacturer, and competitive landscape - advantage
- Strong leadership, matrix management and execution skills
- Solid knowledge of the marketing concepts, process, and its execution.
- Ability to think strategically and develop long-term objectives and execute short-term milestones.
- Ability to synthesize and format information into high quality presentations geared towards specific audiences
- Ability to work across functions and influencing through others, and to interact effectively with many different internal and external stakeholders
- Willingness to work in a very dynamic and exciting environment with a hands-on behavior.
- Strict adherence to timelines and ability to work under pressure and manage priorities effectively
- Focuses on customer needs to deliver a high customer experience in all aspects of the job.
- Strong analytical skills for business analysis
- Shows initiative, takes action, & maintains ownership.
- strong business acumen, understands cost/benefit relationships.
- Results driven.
- BS or BA required, MBA a plus
