Purpose & Overall Relevance for the Organization
Support the short- and mid-term objectives for the category and assist in driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.
Key Functional Responsibilities
- Own SEA and country-level range selection and seasonal forecasts for assigned category, ensuring alignment with the multi-season category strategy.
- Manage article phasing (RID/RED) for assigned category to ensure timely product introductions across SEA, aligned with local market strategies
- Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results.
- Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution.
- Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc.
- Participate and support sample ordering milestones.
- Support pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics.
- Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies.
- Collaborate with all departments to support with the E2E deliverables, system set up and campaign deliverables.
- Support Senior Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects.
- Support broader brand team with GTM process.
Key Relationships
- Brand Team – Planning & Analytics, MOPS & Comms
- SEA Country Commercial & Brand Teams
- EM Business Units
- Finance/ Demand Planning, Business Development
Knowledge, Skills and Abilities
- Intermediate to advance skills in MS Office, especially for Excel and PowerPoint.
- Strong analytical skills with the ability to make fact-based recommendations and decisions.
- Commercial acumen and keen interest in a broad range of sports.
- Team player with strong collaboration and communication skills.
- Organized and process orientated.
- Proactive problem-solver with high attention to detail.
- Confident presenter to a large audience in-person or virtually.
Requisite Education and Experience / Minimum Qualifications
- 3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred.
- University degree in Business or Marketing preferred
- Industry experience in Sports/ Fashion/ FMCG
- Fluent in English