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Apple Strategy Lead Marcom Greater China, Shanghai 577386108
01.06.2024
Description
Drive new strategic initiatives across product, e-commerce, social, and data science that are locally relevant. Consolidate opportunities and priorities into Country-specific Marketing Plans annually and quarterly.Work to understand the cultural nuances and contexts that might affect our products' adoption across all GC region markets.
Key Qualifications
- A track record of strategic delivery in a marketing capacity, whether in creative development, brand building, or business consulting, for 15+ years.
- A track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines.
- Clear storyteller; ability to synthesise, reduce, and communicate complex information
- Digital-fluent: the ability to aggregate and spot patterns within multiple sources of data, from sales and business data to behavioral and media data. Equipped with the knowledge of China's digital social and commerce landscape.
- Proven ability to build engagement and influence key stakeholders among different functions
- Great collaboration: including perspectives of others in pursuit of the best approach to the idea
- Leadership skills: able to defend and shepherd the right strategy through a large XF organization
- Strong commercial instincts and proven experience in research/business problem identification and resolution.
- Strong knowledge of the Channel environment, a key area of focus for Apple.
- Great writing, visual story-telling, and presentation skills are required.
- Fluent in both English and Chinese
Education & Experience
Bachelor or above degrees in advertising, marketing, communications, etc.
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