A self-motivated, flexible individual with very strong analytical, strategic, communication skills and great leadership who will:* Draw on different sources of data & knowledge (PM, PR, Sales, Channel, Interactive, Brand, WW Strategy Team) to build tangible insights & briefs to address business challenges or opportunities. * Work closely with cross-functional teams to connect the dots and develop insights-driven marketing briefings that inspire the best work. * Collaborate across different functions to build and deliver the most resonating messaging for each touch point. * Drive new strategic initiatives across product, e-commerce, social, and data science that are locally relevant. * Manage and orchestrate a XF strategy team comprised of brand strategy, connections strategy, and data science; identifying new opportunities for all disciplines and members of the team to grow and intersect* Consolidate opportunities and priorities into Country-specific Marketing Plans annually and quarterly.* Work to understand the cultural nuances and contexts that might affect our products' adoption across all GC region markets. * Provide GC Marketing and global teams with regular communication-based insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work. * Provide critical thinking and insights to select global projects/initiatives; work closely with our agencies for business and strategic directions.