PayPal Manager Performance Marketing 

France, Auvergne-Rhône-Alpes 

573067359

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Job Responsibilities

• Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel
• Owns paid media agency strategic planning, roadmapping, and identifying improvements to ways of working to drive efficiency
• Collaborate closely with product marketing teams to ensure on-time media delivery, top -quality execution, and an iterative testing cadence
• Leverage data-driven approach to analyze and drive campaign optimizations alongside ROI, Analytics, and Business Intelligence teams
• Manage financial services media workstreams and stakeholders across global markets including (but not limited to) UK, DE, FR, IT, ES, AU, CA, and MX.
• Support product marketing leads in business casing and executing high growth strategies and strategically incorporate product innovations into paid media messaging
• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
• Own paid media customer journey through landing page and app store testing to drive higher conversion rates
• Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
• Guides publisher partner relationships with core channels partners (i.e. Google, Meta, etc.)
• Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
• Partner closely with Analytics to continue to build and evolve paid media incrementality story
• Drive connectivity to CRM/ASO/Web ensure strategies are cohesive and aligned across paid and owned and drive monthly readouts to these stakeholders
• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Required Skills

• A minimum of 8+ years of experience in digital marketing, with experience across the funnel
• In-depth knowledge of paid media channels
• Familiarity with managing and scaling linear TV, OOH, and other traditional paid media programs as well as performance marketing
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
• Proven ability to develop and implement effective paid media strategies aligned with core business objectives
• Experience with financial services brands and/or Buy Now, Pay Later products is a plus
• Experience in managing an agency team, including planning, prioritization, and guidance
• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
• 8+ years experience in working cross-functionally with analytics/martech teams
• Comfortable with communicating and pitching growth opportunities to segment and leadership teams
• Excellent verbal, written, presentation, and interpersonal communications skills
• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
• Thrives in a fast-paced environment
• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
• Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of products and markets. Global experience is a plus.
• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
• Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
• Bachelor’s Degree required

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

The US national annual pay range for this role is $100,500 to $173,250

Our Benefits:

Any general requests for consideration of your skills, please