SAP ISBN Regional Product Marketing - LAC 

Brazil, São Paulo, São Paulo 

571743884

Strategic Responsibilities

• Translate the company’s objectives, market opportunities and portfolio of offerings into a cohesive, region centric market strategy.
• Typical responsibilities and tasks include aligning business requirements to Market unit needs -understanding the fundamentals of market economics, whitespace opportunities, and global business objectives.
• Product/Solution knowledge – Develop an understanding of the solution portfolio and interpret to create a differentiated value proposition and messaging, tailored to the regional audience.
• Advocate for the customer: Share customer feedback and sentiment from various internal and external listening channels.
• Strategic Planning - Contribute to marketing business planning based on LoB priorities, product value proposition, audience needs and whitespace opportunities.
• Program Planning - Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging, and respective regional expertise.
• Support Content Localization - Collaborate across marketing and customer success to create nuanced customer-facing content to drive regional customer demand from new customer acquisition through renewal.

Stakeholder Engagement

• Manage end-to-end projects, define deliverables, and provide definitive advice and interpretation of regional situations.
• Represent Product Marketing in Regional Marketing, Customer Success and Product Strategy leadership forums.
• Build strategic partnerships with key regional decision makers in customer & partner organization.
• Team-first approach, open to receive and provide peer mentoring and feedback; flexible to support other projects based on business priorities.
• Manage escalations appropriately.
• Ensure business critical & innovative results, navigating uncertainty.
• Act independently and confidently makes business decisions.
• Contribute independently; resolve complex issues
• Provide concrete and regular project status and updates proactively.
• Make decisions and propose solutions towards enhancing current and future plans and strategies.

Critical Skills

• Strategic and Tactical Marketing Aptitude.
• Storytelling
• Regional and industry content strategy and development
• Regional Product Marketing Strategy Development based on product KPI reporting and analysis
• Market, Industry, Competitive and Persona Intelligence
• Project Management and organizational agility
• Influencing and multiplier

Experience & Language Requirements

• Bachelor's degree or equivalent required
• Previous related experience
• Project leadership (medium to large-scaled projects)
• Data analytics and reporting: Excel & CRM knowledge
• Experience working on products or go-to-market strategies for LAC markets (preferred)

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