SAP ISBN Regional Product Marketing - 

Japan, Ota 

7331246

Strategic Responsibilities

• Translate the company’s objectives, market opportunities and portfolio of offerings into a cohesive, region centric market strategy.

• Typical responsibilities and tasks include aligning business requirements to Market unit needs -understanding the fundamentals of market economics, whitespace opportunities, and global business objectives.

• Product/Solution knowledge – Develop an understanding of the solution portfolio and interpret to create a differentiated value proposition and messaging, tailored to the regional audience.

• Advocate for the customer: Share customer feedback and sentiment from various internal and external listening channels.

• Strategic Planning - Contribute to marketing business planning based on LoB priorities, product value proposition, audience needs and whitespace opportunities.

• Program Planning - Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging, and respective regional expertise.

• Support Content Localization - Collaborate across marketing and customer success to create nuanced customer-facing content to drive regional customer demand from new customer acquisition through renewal.

Stakeholder Engagement

• Manage end-to-end projects, define deliverables, and provide definitive advice and interpretation of regional situations.

• Represent Product Marketing in Regional Marketing, Customer Success and Product Strategy leadership forums.

• Build strategic partnerships with key regional decision makers in customer & partner organization.

• Team-first approach, open to receive and provide peer mentoring and feedback; flexible to support other projects based on business priorities.

• Manage escalations appropriately.

• Ensure business critical & innovative results, navigating uncertainty.

• Act independently and confidently makes business decisions.

• Contribute independently; resolve complex issues

• Provide concrete and regular project status and updates proactively.

• Make decisions and propose solutions towards enhancing current and future plans and strategies.

Critical Skills

• Strategic and Tactical Marketing Aptitude.

• Storytelling

• Regional and industry content strategy and development

• Regional Product Marketing Strategy Development based on product KPI reporting and analysis

• Market, Industry, Competitive and Persona Intelligence

• Project Management and organizational agility

• Influencing and multiplier

Experience & Language Requirements

• Bachelor's degree or equivalent required

• Minimum 4-7 years of related experience

• Project leadership (medium to large-scaled projects)

• Data analytics and reporting: Excel & CRM knowledge

• Experience working on products or go-to-market strategies for APJ markets (preferred)

• Fluent in English & Japanese is required

​

Job Segment:Product Marketing, ERP, Cloud, Strategic Planning, Field Marketing, Marketing, Technology, Strategy