HP Paid Search Manager 

Italy, Lombardy, Milan 

567656854

The Paid Search Manager will work closely with the performance marketing manager to optimize media campaigns in order to maximize profitability and scale revenue growth efficiently.

• Support SEM/PMAXCampaign Managers in daily management of seasonal and non-seasonal media campaigns acrossHP.com’se-commerce catalog of products

• Conduct recurring weekly and monthly media campaign optimization taskse.g.ad creative testing, keyword/SKU bid testing, keyword/SKU addition or suppression

• Measure and evaluate the success of SEM/PMAXcampaigns versus quarterly business goals and help to inform Paid Search channel investment decisions

• Routinely update search engine ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offers

• Run tests, analyze results, and clearly communicate learnings acrosslocalperformancemarketingteamsand greaterInternationalHP.com organization

• Generate weekly, monthly, and quarterly media campaign performance dashboards and deliver reports on regular cadence

• Creativity and curiosity around what can be tested to enhance campaign performance

What you will need:

• Bachelor’s degree in a discipline with analytical or quantitative focus is preferredi.e.marketing, Computer Science, Economics,Mathematicsor related field

• + years of hands-on experience in Paid Search campaign management (Google and Bing); performance-focused campaign experience is a plus

• experience with 3rd-party campaign and bidding management platformse.g.Google SA360, Marin Software, or Skai

• in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasets

• Google Ads and Bing Ads certification is

• attitude and willingness to work infast-paced team environment isa must

• Highly detail-oriented with proven project management and organizational skills

• Ability to link interactive plans and activities to business results

• Strong analytical, problem identification + solving skills

• Strong written and verbal communication skills

• Fluent inEnglishand