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WalkMe Content Director Israel, Tel Aviv District, Tel Aviv-Yafo 56134804
19.11.2024
About theposition
What You’ll Own:
- Develop and implement a content strategy that supports WalkMe's business goals and brand identity
- Lead and mentor a team of content creators, including writers, editors, and multimedia specialists
- Oversee the creation and distribution of various content types, including blog posts, whitepapers, case studies, videos, and social media content
- Collaborate with marketing, sales, and product teams to align content with campaign objectives and product messaging
- Establish and maintain editorial guidelines and content calendars
- Analyze content performance metrics and adjust strategies to optimize results
- Manage content budgets and resources effectively
- Stay up-to-date with industry trends and best practices in content marketing and digital adoption
- Develop and maintain relationships with industry influencers and thought leaders
- Ensure all content adheres to brand guidelines and maintains a consistent voice across all platforms
What You’ll Need to Succeed:
- 7+ years of experience in content creation and strategy, preferably in the B2B SaaS industry
- 3+ years of experience in team management and leadership roles
- Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred
- Proven track record of developing successful content marketing strategies and executing high-performing campaigns
- Experience working in fast-paced, high-growth technology companies
- Excellent writing, editing, and proofreading skills
- Strong understanding of SEO principles and content optimization techniques
- Proficiency in content management systems and analytics tools (e.g., Google Analytics, SEMrush)
- Familiarity with design tools (e.g., Adobe Creative Suite) and video editing software
- Familiarity and hands-on experience with Gen AI tools for content analysis, iteration and creation.
- Experience with marketing automation platforms (e.g., Pardot, Marketo)
- Strong project management and organizational skills
- Ability to translate complex technical concepts into easily understandable content
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