F5 EMEA Marketing Programs Manager 

Canada, Quebec 

560089341

What We’re Looking For

This role is critical in driving sales effectiveness, pipeline acceleration, and revenue growth through strategic, data-driven programs.

Key Responsibilities:

• Align marketing with sales: Partner with EMEA sales teams and global marketing stakeholders to understand regional sales priorities, industry trends, and key use cases. Evaluate global marketing programs, identifying gaps and additional use cases that need to be supported for regional effectiveness.

• Develop and execute targeted programs: Plan and implement upsell, cross-sell, and pipeline acceleration programs, tailored to specific industries, verticals, sales segments, and regions.

• Define and track program success metrics and KPIs : Partner with the data team to develop marketing KPIs that are relevant to both marketing and sales, ensuring clear measurement of impact.

• Optimise marketing execution : Oversee day-to-day program delivery, ensuring seamless execution and measurable impact.

• Leverage data for continuous improvement: Track, analyse, and refine marketing performance, using insights to enhance future campaigns and improve ROI.

• Drive marketing innovation: Stay ahead of industry trends, recommending new campaign tactics and best practices to maximise sales and marketing alignment.

Required Qualifications & Skills

• Proven experience in B2B marketing program management, with a track record of independently developing, executing, and optimising marketing programs in complex business environments.

• Strong understanding of SaaS go-to-market strategies, sales funnels, and key performance metrics, with the ability to design marketing programs that drive customer acquisition, pipeline acceleration expansion, and retention.

• Proven ability to partner with sales, corporate marketing, and regional teams, ensuring marketing programs are relevant, effective, and aligned with business goals.

• Hands-on experience with paid media, webinars, email nurturing, and industry-specific marketing programs to drive demand and revenue growth.

• Experience in defining, tracking, and analysing key marketing KPIs, working closely with data teams to measure impact and continuously optimise marketing performance.

• Excellent written and verbal communication, with the ability to translate complex marketing insights into actionable recommendations for sales and leadership teams.

• Ability to manage multiple programs simultaneously in a fast-paced environment while ensuring execution excellence.

• Experience with Tableau, Demandbase, and 6 sense is aplus

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.