Adidas MANAGER PLATFORM ACCOUNT ECOMMERCE 

Singapore, Singapore 

555699021

Platforms (emarketplaces) play a key strategic role in accelerating our digital brand eCommerce strategy. Winning on these platforms through our flagship stores while delivering a premium end-to-end consumer experience will be key to success for this role.

As Platform Account Manager, you will be responsiblecore functional capability pillars oftrategy and end-to-endlatform flagship store management includingpricing, promotion, assortment, digital marketing and consumer experience.

:

• Develop holistic strategy with appropriate segmentation and digital marketing tactic
• Ensure sufficient account management via Joint Business Plan in place, with clear platform (emarketplace) strategies, standards & guideline
• Implement onlinebrand storemanagement, responsible for all commercial and operational KPIs andexecutecommercial marketing activations
• Identify key selling products and give input on future buying based on GTM process
• Build and operate brand store site design/feature/content innovation
• Develop annual promotion calendar and execute online advertisement to drive traffic
• Champion the communication with all internal stakeholders to drive premiumconsumerexperience on platforms and keep our brand equity as a key contact person with eCom key functions such as eCom Buying & Trading, Operations, Digital Analytics and CS
• Execute regular data analysis, reporting, and optimization ofplatformperformance with key levers and opportunities for improvement
• Identify new business growth opportunity within platform
• Lead new door-opening projects in alignment with global and internal teams
• Manage our external agencies to meet agreed targets

Key Relationships:

• Brand team
• eCom Buying &Trading team
• eCom Operation team
• eCom ConsumerExperience team
• eCom Digital Analytics team
• External agencies

Knowledge, Skills and Abilities:

• University degree,with solid years in consumer industry withminimum8 years in eCom business in sporting goods, FMCG, fashion industry
• Strong experience in working with platforms (emarketplaces) from brand side
• Comprehensive understanding of digital marketing and marketplace landscape and the levers available to drive growth
• Strong collaboration and communication skills to work smoothly across multiple stakeholders
• Track record of successfully managing platform business
• Strong strategic thinking and daily running business skillset todrive performance
• Highly organized, consumer-centric, business-driven
• Excellent English language skills