GE HealthCare Franchise Manager Cardiology 

Mexico, Mexico City, Mexico City 

555055792

Key Responsibilities:

• On-Market Product Management: Lead ongoing marketing strategies, product positioning, and brand development for in-line products to ensure sustained growth and market share.

• Launch Marketing: Develop and execute comprehensive go-to-market strategies for new product launches, including market research,segmentation, targeting, positioning, value proposition development,messaging, and sales enablement.

• Downstream Marketing: Drive post-launch activities, including promotional campaigns, customer engagement, and performance tracking to optimize market penetration.

• global product team,executive team,sales,training,market access, medical affairs, and other teams to ensure cohesive product strategies.

• Market Analysis: Monitor market trends, competitive activities, and customer insights to adjust marketing tactics and ensure alignment with business goals.

• Budget Management:Leads the team budget.Oversee marketing budgets and ensure cost-effective execution of marketing activities.

• leadcreation ofproduct forecasts for new product launches

• Compliance: Ensure all marketing activities are compliant with regulatory and corporate guidelines.

• Agency management:selects and owns agency relationships.Manages allstrategic and tactical agencies of record, ensuring alignment to strategy, execution of campaigns and optimization of marketing spend.

• Executive communication and planning:Leads the strategic planning process.Create annual strategic planning documents, drive the annual strategic plan and synthesize business and cross-functional strategic plan for relevant products/brands.Creates monthlyexecutive communicationupdates to keep management and team aligned to progress, goals and metrics.

• , market and competitive date andinput for thelong-term strategy of in-lineproducts.

Key Capabilities:

• Technical and clinical marketingand ability to translate clinical unmet need into strategy

• Incorporate of advocacy and engagement strategyinto marketing plans

• ROMS and ROI for marketin

Qualifications:

• Bachelor’s degree inScience,SocialSciences,Marketing, Business, or related field; MBA preferred.

• + years of pharmaceutical marketing experience, including product launch and lifecycle management.

• Strong understanding of pharmaceutical markets, including regulatory and market access environments.

• Proven track record of cross-functional team leadership and stakeholder engagement.

• Excellent communication, strategic thinking, and project management skills.