Deliver customer roadmap presentations to articulate our vision and gather feedback.
Formulate new product requirements and specifications based on customer goals/feedback, market analysis, competitive landscape, and engineering backlog.
Craft and maintain a robust product release plan ensuring a healthy and realistic roadmap.
Market & Industry Representation:
Maintain and nurture relationships with industry analysts through regular interactions and presentations to ensure our product is well-represented in market guides and quadrants.
Conduct competitive analysis to stay ahead of industry trends and incorporate findings into product strategy.
User Experience & Design Collaboration:
Collaborate with UX teams to ensure a seamless user experience, providing clear feature requirements and participating in design reviews and beta testing.
Champion the user's perspective throughout the product development lifecycle.
Product Marketing & Communication:
Work closely with the Product Marketing team to create impactful product release announcements, feature updates, press releases, service descriptions, and ordering guides.
Develop training materials, use case videos, community blogs, and other reference materials to promote product usage and adoption.
Development & Quality Assurance:
Collaborate with Dev and QA teams to ensure comprehensive understanding of product features, thorough testing from various user perspectives, and adherence to release timelines.
Ensure high-quality product releases by overseeing testing processes and addressing any issues promptly.
Integration & Solutions Development:
Guide integration and solutions teams to develop valuable solutions that leverage product features effectively.
Foster strong partnerships with SIEM, EDR, NDR, and other SecOps and NOC products to form a unified security strategy.
Internal Collaboration & Enablement:
Work with internal teams to maximize the benefits of SOAR, providing support and guidance on best practices.
Regularly sync with sales, pre-sales, and business development teams to ensure their needs are addressed and they have the resources required for success.
Partner & Alliance Management:
Collaborate with the alliance team to onboard new integration partners and create solution briefs and whitepapers.
Build and maintain strong relationships with key partners to enhance product capabilities and market reach.
Community & Documentation:
Ensure the community portal remains active and engaging, fostering healthy discussions and knowledge sharing.
Work with documentation teams to produce high-quality product and solution guides.
Market Analysis & Competitive Intelligence:
Regularly review market trends and competitive updates, preparing battle cards and other strategic documents.
Monitor key POCs to support account teams with the necessary information and R&D support for successful conversions.
Revenue & Regional Performance Reporting:
Regularly report back to PM leadership on revenue progress and projections.
Monitor and track regional growth, identifying opportunities to support and uplift low-performing regions.
We Are Looking For:
Proven experience in product management within the cybersecurity industry, preferably with SOAR products.
Strong understanding of cybersecurity concepts, including SIEM, EDR, NDR, and other SecOps and NOC products.
Excellent communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
Demonstrated ability to manage multiple priorities and projects in a fast-paced environment.
Strong analytical and problem-solving skills, with a strategic mindset.
Preferred:
Experience working with industry analysts and participating in market research.
Familiarity with agile development methodologies.
Proven track record of successful product launches and lifecycle management.