Adidas SENIOR MANAGER 

China, Shanghai, Yangpu District 

548563811

Purpose & Overall Relevance for the Organization:

Key Responsibilities:

Accountable for large scope of traffic management, deliverables, & services.

Traffic Strategy & Innovation

• Be an active part in the development of necessary capabilities that the company needs to meet current and future traffic growth plans, e.g. cutting edge tools, innovative partnerships.

• Monitor and analyze market trends and competitor activities and derive conclusions for the growth and optimization of adidas digital activities.

• Drive best practice implementation and analysis for on-site and off-site SEO.

Traffic Analysis:

• Measure results of traffic generation activities. Develop a reporting framework that evaluates dimensions such as awareness, engagement and purchasing behavior.

• Drive the optimization of traffic generating channels. Provide insights about adidas brand awareness and ecommerce performance.

• Prepare and share your findings with stakeholders across the organization in the form of channel forecasts, business cases and postmortems.

• Identify and implement new opportunities to drive growth through traffic optimization.

Collaboration & Consulting:

• Explain the impact of organic traffic on business objectives to senior stakeholders.

• Work with BUs in the optimization of traffic by using data analysis, providing training and sustaining ongoing communication.

• Work cross-functionally with product domains, Digital and Brand teams to create synergies, address opportunities and drive revenue.

• Build on quantitative analysis to develop insights for the communication with stakeholders.

Best Practices & Toolsets:

• Develop and implement best practice toolsets and frameworks that allow continuous optimization of organic and paid media traffic.

People & Team Management:

• Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.

• Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.

• Provide team members/direct reports with clear direction and targets that are aligned with business needs.

Key Relationships:

• Global SEO

• Traffic Product team

• Merchandising teams

• Newsrooms, PR and Sports Marketing

• Digital Analytics

• Digital Product

• Digital IT

• Market eCom teams

• Content Strategy & Planning

• Digital Activation

• Paid Media & Performance Marketing

Knowledge, Skills and Abilities:

• Extensive experience with traffic analytics tools

• Extensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysis

• Extensive experience with reporting tools

• Creative and energetic team player who has a passion for traffic generation

• Very good project and account management skills

• Structured, organized and process oriented

• Ability to work effectively within a team environment and under pressure

• Advanced user of MS Office suite of products – esp. Excel, Access, PPT

• Advanced knowledge of Retail Management Systems – SAP AFS, SAP PGR, DVM, Microstrategy

• Dashboarding/Data Visualization experience a plus

• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely

• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels

• Good leadership skills

• Fluent in English

Requisite Education and Experience / Minimum Qualifications:

• University degree in the field of Business or equivalent

• 9+ years of experience in traffic generation, in-house or at a leading traffic agency.

• Extensive experience with digital marketing in a brand environment

• Experience in eCommerce environment

• Experience in leading a team is a plus