Amazon Sr Product Marketing Manager Santos 

United Kingdom, England, London 

54569810

Key job responsibilities
• Technical understanding: Develop a thorough understanding of salesforce email tools, owned and operated channels luke seller central, Selldot etc.
• Gather insights via testing: Define the experiment roadmap. Identify key segments that we can acquire from/engage with. Run A/B tests across themes, use cases, templates, personalization formats, creatives, time of the day to gather learnings which will help us optimize omni-channel campaigns across the funnel i.e., traffic, consideration, conversion and continued engagement
• BAU campaign governance: Build campaigns in partnership with channel marketing managers on team to ensure the right product positioning is being communicated to the right segments.
• Campaign optimisation: Optimize all campaigns against key metrics including open rates, CTR, product adoption and unit lift.
• Reporting and channel planning: Analyse and report on channel performance metrics campaigns on a weekly and monthly. Optimize marketing mix based on these insights. Basis channel trends, own projections and goal revisions.
• Operations: Marketing experience including managing email campaigns, social media campaigns, owned and operated channel campaigns (building, testing, and sending)

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA