Stratasys Manager Lifecycle Marketing 

Israel, Center District, Rehovot 

544959445

Essential Duties and Responsibilities include the following (Other duties may be assigned):

• Develop, operationalize, and optimize a comprehensive lifecycle marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams
• Audit and enhance email performance using data-driven insights, such as A/B testing and quality assurance
• Conduct research and analyze metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience
• Oversee Lifecycle Marketing tech and work together with IT to ensure smooth operation and high deliverability.
• Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
• Conduct A/B tests to optimize ad performance and enhance overall campaign effectiveness.
• Take part in the Digital Marketing Leadership forum. Work in full collaboration and transparency with the rest of the leaders and team to reach common goals.
• Collaborate with cross-functional teams, including creative and content teams, paid media, website, and data, to align Lifecycle Marketing efforts with overall marketing strategies.
• Keep track of KPIs and regularly report on campaign performance to stakeholders.
• Stay updated with industry trends and best practices in Lifecycle Marketing to ensure a competitive edge.

Essential Education, Skills, and Experience:

• Minimum 5+ years’ experience in managing Lifecycle Marketing teams.
• Proven work experience as a Lifecycle Marketing, Marketing Automation and CRM Manager or similar role with a successful track record of managing and optimizing Lifecycle Marketing campaigns.
• Global experience in digital teams including working with other teams such as paid media, website, data and others.
• In-depth knowledge of marketing automation and data platforms.
• Strong analytical skills and proficiency in using analytics tools.
• Excellent communication and presentation skills to convey performance and insights to stakeholders.
• Ability to adapt to a fast-paced environment and meet tight deadlines.
• Creative mindset with a data-driven approach to problem-solving.
• Detail-oriented and highly organized to manage multiple campaigns simultaneously.
• Bachelor’s degree in marketing, Advertising, Business, or a related field.