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Nike Lead Professional Retail Marketing Basketball GC 
China, Shanghai 
542463871

29.05.2025

This job is a Lead professional job for Retail Marketing to drive brand awareness and boost business in the retail. You'll play a critical role in crafting and implementing strategies that resonate with consumers and enhance our market presence.

Responsibilities

  • Represent Men’s performance (focusing on BB) RB in x-functional meetings to collect and report information to their manager with their own POV from Retail Brand expertise and judgement of what’s best for consumer.
  • Collaborate with Brand, Digital Brand counterpart to drive the creation and execution of campaigns in Nike Retail Stores, with services and experience.
  • Deliver Retail brief based on Brand Brief and FOP strategy.
  • Quick reaction to quick strike projects. Eg, Athlete tour, etc.
  • Collaborate with the concept & exptience team to elevate the consuemr experience in retail for thei resposible FOP.
  • Coach and influnce their junior peers with their Retail Makreting experties and understandng of the market.

Requirements

  • Bachelor's degree in Marketing or Business or related field.
  • 8 years+ of experience, with internships in retail marketing or marketing.
  • Proficiency in basic marketing tools like understanding consumer research report, and Keynote, MS Office.
  • Strong communication skills, with the ability to write compelling brief and interact well with customers and x-functional teams.
  • A growth mindset eager to learn and quick actions to facilitate the project in retail marketing mix.