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Intuit Marketing Manager Personalization 
United States, California, San Diego 
542091935

05.09.2025
Responsibilities
  • Manage team that is responsible for executing go-to-market setup and maintenance of personalization across the TurboTax omnichannel domain via Intuit’s experimentation, personalization, and content management platforms
  • Hands-On execution and management of personalization experiences across the TurboTax domain
  • Partner and work cross-functionally with product, XD, engineering, analytics, pricing, CRM, data operations, and web operations teams to align on priorities and activities
  • Troubleshoot and resolve issues, support web operations peers in problem solving, validation of personalization experience set up, and execution of quality control activities
  • Identify and problem-solve roadblocks and functional requirements to successful task completion, including liaising with data, analytics, technical product development teams, product managers, and quality assurance completion
  • Collaborate with XD resources to ensure designs fit within existing templates and components in addition to QA of experiences to current compliance and performance standards
  • Develop and execute processes to improve content quality, maintainability, and usability making sure both template driven pages and associated test experiences are compliant and accessible
  • Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests
  • Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards

Bay Area California $169,500 - 229,500

Southern California $154,000 - 208,500This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at

Qualifications
  • 5+ years experience in omnichannel personalization implementation and customer data platforms. Direct hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, ABTasty, Monetate, etc.
  • 5+ years of experience using Content Management Systems, Personalization Platforms, and ability to run browser-based application testing and debugging. WordPress, Stackbit, or Adobe Experience Manager preferred
  • 3+ years of managing a team of web authors and developers with a track record of mentorship and growth
  • Deep expertise in experimentation platform capabilities, customer data-platforms, architecture, and implementation
  • Knowledge of Agile software development methodology, Project Management processes, and leveraging tools such as Jira, Smartsheet, and Google Sheets
  • Excellent communication skills, confident with management and able to clearly articulate thoughts and recommendations with attention to detail
  • Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders to manage delivery of omnichannel personalization.
  • Bachelor's degree in marketing, engineering, business, or relevant field of study