Airbnb Localization Manager German 

Germany, Berlin, Berlin 

538479709

The Difference You will Make:

As a Localization Manager, you will be pivotal in our international expansion efforts, a top priority for Airbnb. You will join the core leadership team in your region, shaping local initiatives and adapting global strategies to meet market needs. Your role will encompass not only driving language strategy but also fostering collaboration with internal stakeholders and external partners to create internationalized products that resonate with local audiences.

A Typical Day:

Airbnb’s Localization Manager role and responsibility goes beyond the traditional focus of ensuring quality of translated content:

• Partner closely with Country Manager, Marketing Manager, Legal Counsel, Business Operations, Policy and Communications Manager to devise business strategies that align with Airbnb’s goals in your market
• In addition to being the linguistic and cultural expert for the region/market, proactively share roadmap and intent behind product updates to utilize and adopt global strategy to the target market
• Identify and understand market expectations, crafting language strategies that offer users an authentic native experience in Germany
• Provide linguistic and cultural expertise in developing strategy to drive international growth, proactively influencing stakeholders to deliver the best possible user experience to the global community
• Own and drive localization of Product naming and Creative copies, engaging and representing local teams to build Airbnb’s brand in international markets
• Initiate and drive conversations with central and local teams to influence product changes to support market needs
• Actively research the needs of Airbnb international users in collaboration with Consumer Insights and Research team
• Understand challenges in the localization process and lead localization quality improvement initiatives at the language and team level
• Take ownership of the strategy to help achieve excellence in localization quality across all platforms
• Ensure translation and QA vendors deliver high quality service that align with Airbnb’s standards. Assess vendor metrics to identify issues or trends, and drive improvements
• Coordinate language feedback from both users and Airbnb employees
• Develop and maintain linguistic and cultural standards and guidelines
• Support content copywriting for marketing initiatives
• Work with Localization Program Managers and Linguistic QA Managers to ensure we ship top quality products internationally

Your Expertise:

• 8+ years in product localization with a proven track record of owning localization strategy in international launches addition to managing language quality and content localization
• Experience in building market strategies informed by thorough market research and data analysis
• Strong capability to collaborate across functions, driving partnerships, and initiatives forward
• Fluency in English and native knowledge of German is a must
• Ability to show initiative and work independently, and drive initiatives at a strategic level
• Outstanding experience in project/program management, partner/stakeholder management, with experience working across cross-functional teams and time-zones
• Excellent ability to manage multiple and diverse stakeholders across businesses and leadership levels with excellent communication/presentation skills
• Track record of being a self-starter, self-motivated and outcome-oriented individual who seeks ownership and accountability
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments
• Must be able to prioritize and manage conflicting demands

This is a permanent role based in our Berlin office.

Offices: Berlin, Germany