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US Bank Director Insights Category Corporate Functions United States, Georgia, Atlanta 533488234
The director of GTM Insights is a highly analytical and strategic manager with a proven track record of working in the B2B financial services technology space. This person has a deep understanding of customer segmentation, market intelligence practices and product marketing frameworks and are adept at leveraging data to identify opportunities for growth as well as driving strategic alignment across verticals and markets.
Lead customer segmentation initiatives: Develop and implement a robust customer segmentation framework that allows for targeted messaging and personalized product experiences across different customer segments (SMB, enterprise, specific sub-verticals).
Conduct in-depth competitive analysis: Continuously monitor the competitive landscape, analyze competitor offerings, identify key differentiators, and develop strategies to effectively position our products in the market.
Generate actionable marketing insights: Conduct market research, analyze industry trends, and gather customer insights to inform product development, marketing campaigns, and sales strategies.
Develop product marketing frameworks: Create and implement standardized frameworks and best practices for buyer personas, ideal customer profiles, product messaging, positioning, and go-to-market strategies to be adopted across vertical and technology product marketing teams.
Measure and analyze product marketing effectiveness: Track key performance indicators (KPIs) for product marketing initiatives and analyze data to optimize campaigns and improve ROI.
Collaborate with cross-functional teams: Work closely with product management, sales, and marketing teams to ensure alignment on product roadmaps, go-to-market strategies, and messaging.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver resultsPreferred Skills/Experience
- Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services- Excellent verbal, written and presentation skills- Strong decision-making and problem-solving skills
- Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
- Proficient computer navigation skills using a variety of software packages
- MBA or equivalent markers of high achievement are a plus
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00 - $144,430.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.משרות נוספות שיכולות לעניין אותך
