Rapid7 Growth Marketing Specialist 

United States, Massachusetts, Boston 

527236177

In this role you’ll develop, execute and optimize national growth programs to help the NA GTM team. Your obsession with delivering exceptional virtual experiences and always-on demand programs will directly accelerate and drive pipeline growth. The ideal candidate will be highly adaptable, have a proven record of success, and be data-driven in decision making.

In this role, you will:

• Ideate, plan, and execute on our monthly virtual experience series that showcases our thought leadership in engaging ways and for different audiences.

• Collaborate with sales development, sales, and channel to select topics and speakers in order to produce a plan that consists of both bespoke and existing messaging, leaning into topics that are top of mind for our audience.

• Manage our 3rd party appointment setting programs, ensuring that target lists are refreshed, team expectations are met, and operational processes are efficient

• Cross-functionally align with the larger marketing team, including regional marketing, global demand generation, channel marketing, and digital marketing, to understand existing opportunities, improvement areas, and handoffs to ensure a seamless experience for our customers and prospects.

• Be an internal evangelist of these programs within and outside of marketing to ensure they are top of mind and used by our internal stakeholders.

• Set and track towards established program metrics, managing timelines, experimentation, budget, and ROI.

• Experiment and evaluate additional vendors as well as keeping up to date on B2B growth marketing trends and techniques.

• Additional support for field events as needed

The skills you’ll bring include:

• 2-3+ years experience managing enterprise B2B technology marketing programs

• Experience using marketing, sales, and webcast tools such as SFDC, Marketo, Goldcast, Sendoso, and more.

• Track record of using a breadth of foundational B2B marketing tactics (webinars, appointment setting, etc.) to build pipeline and nurture accounts.

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies

• Excellent verbal communication, organization, project management, and writing skills

• Proven project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment