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JFrog Marketing Automation Specialist Israel, Center District, Petah Tikva 526801788
19.11.2024
As a Marketing Automation Specialist at JFrog you will...
- Campaign Execution: Design, implement, and analyze automated marketing campaigns, including email marketing, webinars, and events.
- Lead Nurturing: Develop and execute lead nurturing programs, segment audiences, and create personalized workflows to guide prospects through the sales funnel.
- Data Management: Ensure data hygiene within the CRM and marketing automation systems, and troubleshoot data discrepancies.
- Performance Tracking and Reporting: Set up and maintain analytics and reporting on campaign performance, marketing ROI, customer engagement metrics, and funnel performance. Provide actionable insights for continuous improvement.
- A/B Testing: Conduct A/B tests for email campaigns, landing pages, and other marketing assets to optimize conversion rates and overall campaign success.
- Collaboration: Work closely with sales, content, and creative teams to align marketing strategies, and ensure seamless integration between marketing and sales efforts.
- Compliance: Ensure all marketing automation efforts comply with data protection laws and regulations, such as GDPR and CAN-SPAM.
- Experience: At least 3 years of hands-on experience in marketing automation, lead generation, and digital campaign management.
- Tools Expertise: Proficient in Marketo. Experience with Salesforce is a plus.
- Technical Skills: Strong understanding of email marketing, lead scoring, lead nurturing, campaign performance tracking, building landing pages and segmentation.
- Analytical Mindset: Demonstrated ability to analyze data, generate insights, and optimize campaigns based on performance metrics.
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Communication Skills: Excellent written and verbal communication skills for collaborating with team members and stakeholders across different departments.
- Problem-Solving: Proactive and solution-oriented, with the ability to troubleshoot automation processes and workflow issues.
- Certification (Preferred): Certification in Marketo is an added advantage.
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