Uber Regional Marketing Manager Rider & Consumer Growth 

United States, West Virginia 

522616994

About the Role

In this role you will drive user growth through marketing activations. You will drive the execution of localized, below-the-line (BTL) marketing initiatives to engage customers, build brand awareness, and support business growth. You'll own the end-to-end operationalization of offline activations, working closely with cross-functional teams (including marketing, categories and City Ops) and external vendors to ensure seamless delivery and measurable impact.

The Impact You'll Have:

• Plan and Execute BTL Campaigns: Design and implement offline marketing activities such as activations, partnerships, location choices, and POS that align with brand objectives
• Performance Analysis: Measure the impact of BTL activities through KPIs like riders, engagement, and ROI; share actionable insights to refine strategies
• Local Market Insights: Leverage regional and cultural insights to craft activations that work in specific markets
• Operational Efficiency: Manage campaign logistics, including vendor selection, budgeting, material production, and on-ground execution
• Budget Management: Ensure that campaigns are delivered within the approved budget while maintaining high-quality execution standards
• Compliance and Approvals: Work with Legal, Policy, and Procurement teams to adhere to regulatory and internal guidelines for marketing activities
• Innovative Approaches: Explore new BTL strategies to enhance brand visibility and customer engagement across diverse markets.
• Stakeholder Collaboration: Work closely with internal teams, including Brand Marketing, Rider Ops, City teams, and external vendors to ensure consistent messaging and quality on-ground execution

The Experience You'll Bring

• A desire to build!
• 2-4 max years of relevant experience in BTL marketing, offline campaign management, operations, or event management, preferably in Consumer tech space
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Proven track record of executing offline marketing campaigns end-to-end
• Strong analytical skills to evaluate campaign performance and optimize future initiatives
• Ability to address on-ground challenges creatively and effectively in real time
• Experience working with cross-functional teams and external agencies
• Comfortable operating in fast-paced, dynamic environments with shifting priorities
• Strong written and verbal communication skills for stakeholder alignment and reporting
• Ability to manage multiple moving parts of a campaign without compromising quality

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .